For all of the talk about the jobs AI is expected to replace (that's 85 million, according to the World Economic Forum), it's also expected to create some 97 million new roles by 2025. And the buzziest of these new roles is the position overseeing it all: the Chief AI Officer (CAIO). Major brands like...
The digital age has transformed how we engage with sports and entertainment, creating a dynamic ecosystem where brands, technology and fan experiences intersect. In this evolving landscape, understanding the power of fandom and leveraging technology to enhance fan engagement are critical for success. Andrea Hopelain, with her extensive background spanning media, kids' TV and video...
Some of the biggest personal and professional achievements of my life have come out of a period that was uncomfortable or tough, teaching me valuable lessons through a moment for self-reflection and maturation. To understand, advocate for, represent and amplify diverse voices and communities globally, I have learned that something to remain adamant about is...
British Airways and London-based agency Uncommon Creative Studio are following their Cannes-winning "A British Original" campaign with an emotional film about the power of travel throughout a person's life. Directed by Emmy Award-winner Miles Jay, the minutelong spot shows a baby dozing off on her first flight. Her dreams tell the story of adventures she'll...
Cheil North America is relatively small compared to its holding company counterparts. It boasts 800 employees across seven agencies, but it's taking the first step to better align its shops in the pursuit of organic growth with the introduction of Joe Maglio's dual role. Maglio, who was already the CEO of McKinney, will also hold...
Seniors are often stereotyped for being stuck in their ways, so when a grandmother changes her mind, it's worth taking note--especially if she delivers her case with a cinematic action sequence or two. Samsung is typically known for its mobile phones, but it wants to promote its range of WindFree air conditioners. Created by agency...
In a sea of waste-heavy and formulaic activations at South by Southwest (SXSW), The Delta Lounge--one of the 2024 festival's buzziest experiential marketing installations--aimed to buck some of the trends that have shaped brand activity at the event in recent years. With its focus on delivering a luxury experience to all SkyMiles members, new and...
Starbucks is the latest brand to shelve the chief marketing officer (CMO) title. Instead, it has unveiled a new structure that will see regional chief executive officers (CEOs) take responsibility for the business in each market. The coffee chain has promoted current CMO, Brady Brewer, to CEO for its international business. In a statement, the...
The group creative director gets pulled in many different directions at once. As the step up from the creative director and below the executive creative director and chief creative officer, the GCD can be both a maker and a director, sometimes in the same day. A good group creative director is like a point guard...
Bark, the dog-centered toy and treat brand, introduced a new line of dog treats earlier this month inspired by classic cartoon cereal mascots. The brand's goal is to "make the world of dogs more like the world of children," said Dave Stangle, Bark's vice president of brand marketing. So, naturally, the cereal aisle was the...
The media company Gallery Media Group, which operates a portfolio of editorial titles and social handles including PureWow and @cocktails, has unveiled an experiential model with a structure that blends influencer marketing with the offerings of a content studio, according to chief revenue officer Chris Anthony. Known internally as its Events for Content strategy, the...