Have you ever thought about what your brand sounds like? If you close your eyes and listen to your comms, do you sound consistent? Do you sound familiar? Or are you currently taking your consumers on an audio-emotional rollercoaster, unsure of the ride they're on? A sonic strategy isn't a "nice to have" or optional...
As technology continues to revolutionize the way brands engage with their audiences, the conversation around AI's role in marketing is more relevant than ever. Burger King, a champion in the quick-service restaurant industry, continues to harness AI to enhance customer experiences and drive brand loyalty. Its marketing strategies exemplify how traditional companies can navigate digital...
NBCUniversal wants advertisers to go for gold with its new tech offerings. Today at the One24 conference, NBCU's latest TV upfront event, the company highlighted new tech and data capabilities, including generative AI, shoppable food delivery and, for the first time, all new programmatic offerings for the 2024 Olympic and Paralympic Games in Paris. "Television...
There is a "significant strain" between clients and their agency partners, which is impacting the quality of the creative output, according to a new industry report. The fourth annual Lions State of Creativity report surveyed 3,000 marketers and creatives, with nearly half of agencies/creative partners (45%) describing their client relationships as "difficult," with businesses found...
We all enjoy socializing, often accompanied by delightful drinks. What often makes us stick to certain brands is the feeling of being part of a community, especially when we can see how a company positively impacts others and the environment. That's what makes 818 Tequila stand out. 818 Tequila, founded by Kendall Jenner, is crafted...
Penske Media Corp., which owns a portfolio of entertainment titles including Variety and The Hollywood Reporter, is exclusively selling Vox Media's advertising inventory in Canada, according to PMC chief revenue officer Craig Perreault. The agreement, which took effect March 8, will let PMC represent the entire Vox Media portfolio in direct sales efforts. Vox Media...
IPG's Momentum Worldwide is preparing for the deluge of artificial intelligence-generated content. The agency is creating the role of synthetic media producer to help reduce risks and mitigate liability when it comes to working with AI-generated content for its clients, which are growing increasingly concerned over its risks. Sitting within Momentum Worldwide's content strategy team...
The Media Rating Council has granted measurement company Comscore national accreditation. Top line Ahead of the 2024 upfronts, Comscore will be able to tout accreditation for the Total Household Rating and Average Audience estimates in both its national and local TV Time-Based Grid reports. Between the lines This makes Comscore the only measurement company accredited...
Right after rolling out Taylor Swift: The Eras Tour on Disney+, Disney is starting a new, addressable advertising era of its own. Top line Today, Disney announced that it's creating a simpler, more effective way for advertisers to access its streaming inventory, partnering with buying platforms Google's Display & Video 360 and The Trade Desk...