European Fast Fashion Chain Primark Is Expanding in America
Irish retailer, Primark, made inroads to the American market in September, looking to compete with the likes of Forever 21 and current king of fast fashion, Zara. Now the teen-focused chain is expanding its reach into the market by producing low-priced, Instagram-friendly clothes. In Europe, the retail chain is known for its ultra-cheap trendy offerings somewhat on par with H&M, but even cheaper. Where an average H&M outfit might run $23, the Primark-iteration costs closer to $14.