In October 2023, AOP and Deloitte announced the results of their Digital Publishers' Revenue Index for Q2 2023. Total revenue for publishers was up 0.3% from Q2 2022, but far more interesting was the 154.8% growth in the "miscellaneous" category. This was driven by publishers' growth in data monetization and interest-based audience segmentation; publishers are...
This is sure to be a big year for The Coca-Cola Company, which is gearing up to sponsor huge events including the Paris Olympics. So it's kicking things off with a bang, with a rare campaign touting its portfolio of beverages including Diet Coke and Honest Juice. The hero spot was inspired by Disney's hit...
The 2023 TV landscape became the year of AVOD. Netflix and Disney+ completed their first full years with advertising tiers in 2023, and streamers like Prime Video and AMC+ also announced their AVOD entrances. However, the year was also marked by consolidation and rebranding, which are trends that will likely continue in 2024 and beyond....
New year, new hookup. As people set resolutions, some with a fresh approach to romance, the first Sunday in January is the busiest day of the year in online dating-known as Dating Sunday. On Tinder alone, the number of messages sent across the app surges by 22%, while likes increase by 18%. Dating Sunday (falling...