Last year, I decided to start an ad agency called Bandits & Friends along with Courtney Berry and my longtime creative partner, Danny Gonzalez. I knew starting a business would have its challenges, but if anyone was ready to do it, it was us. Courtney was coming off her previous role as a managing director,...
To promote the release of rapper 21 Savage's latest album, american dream, on Jan. 12, Epic Records partnered with creative company Mojo Supermarket to release an augmented reality TikTok filter intended to be used by immigrants. The Dare to Dream filter can be accessed by searching TikTok's Effects menu. The filter will first prompt the...
Paramount+'s "A Mountain of Entertainment" campaign is back, this time featuring the Buffalo Bills' Josh Allen alongside Peppa Pig. "Crossfire" is the 14th installment in the long-running campaign for the TV streamer, done in partnership with agency Droga5. In the lead up to the Super Bowl, the first spot will air Sunday during the NFL...
Flag football and lullabies may never be the same thanks to Pepsi. After a busy 2023 leaning into nostalgia for its 125th birthday, Pepsi is off to a fresh start in 2024 with the launch of a new campaign for its Wild Cherry flavored colas that it hopes will hit the sweet spot with millennials...
Ice cream doesn't have to be for summer, a 96-year-old brand doesn't have to be stodgy and Drumstick and its creative agency Opinionated don't have to be terrified of their first Super Bowl ad. When you're sincerely happy just to be playing, the Big Game is yours to win. Drumstick actually predates the Super Bowl...
Netflix is rolling out news to make you take pause. Top line During CES this week, Netflix revealed that its ad tier now reaches 23 million monthly active users globally. In addition, the company is adding pause ads in the upcoming months. Between the lines Amy Reinhard, the company's president of advertising, last gave an...
Last year was officially declared the warmest one on record. Yet humanity has barely changed its behaviors to curb climate change--creating perhaps the greatest horror story of all time. To present the nightmare of a situation, environmental group Greenpeace France has released a series of online films highlighting three destructive climate behaviors, but in the...
Lounging by a crystalline swimming pool is a pretty good way to spend an afternoon, but it's even better with embellishments like a few chilled cocktails and a giant umbrella for just the right amount of sun protection. The same goes for a long soak in the tub, where scented candles, bath bombs and mixed...
Mastercard developed an inclusive generative AI chatbot catering to the diverse entrepreneurial needs of small and midsized businesses. People can ask Mastercard Small Business AI an array of questions in English and Spanish. Inquiries can span topics around crafting a business plan, exploring available grants for SMBs, guidance on the application process for those grants,...
Courtroom TV dramas have had a hold on global audiences at least as far back as the original Perry Mason. Getting lost in the latest binge watch is tempting, but what about dinner? Fortunately, taking a minute to sort out your evening meal before hitting play is getting easier all the time, according to a...
Picking up a store brand box of frozen treats might just be a way to save money, but a melodramatic ad from Unilever's Magnum warns that it could bring down a whole relationship. In the film from agency LOLA MullenLowe Madrid, a woman becomes suspicious of her partner after he buys a box of generic...
Publicis Groupe usually creates a holiday video for its employees, which it shares with the industry, and usually those videos are lighthearted and have fun with the two folks at the top of the business--CEO Arthur Sadoun and chairman of the supervisory board Maurice Levy. Last year, the video took a more serious turn, with...
Amazon's Prime Video officially wrapped its second year as the exclusive streaming home for Thursday Night Football, finishing a year of growth in both viewership and advertising. The 2023 season averaged 11.86 million viewers per game, up 24% year over year, according to data from Nielsen. Overall, the NFL had its best regular season average...
Drugstore skincare products are becoming more popular, especially given the economic climate. People are also increasingly conscious of avoiding harsh chemicals and ingredients in their daily skin care products, as well as the welfare of animals in testing them. Founded in 2015 with the mission that consumers shouldn't have to choose between quality and price,...