Layoffs are apparently in the works at Paramount. Top line On Thursday, Paramount CEO Bob Bakish sent an internal memo seemingly announcing cuts, saying a 2024 priority is to drive earnings by growing revenue and closely managing costs. The memo came amid news that talks have heated up for a Paramount buyer. Bloomberg reported that...
Ahead of Super Bowl 58 on Feb. 11, augmented reality company Blippar worked with Snickers and The Mars Agency to launch a new Snickers and NFL Rookie Mistake augmented reality experience. This is a follow-up to the Rookie Mistakes AR experiences that have launched over the last two years. People can visit Snickers' NFL site...
As Paramount gears up for its first-ever alternate Super Bowl broadcast on Nickelodeon, the company is setting the record straight. Speaking at ADWEEK's Outlook 2024 in New York on Tuesday, Paramount ad sales chief John Halley denied reports that surfaced last week claiming the company is struggling to sell Nickelodeon's Super Bowl inventory. According to...
Noted advertising futurist Rishad Tobaccowala recently published an article in which he claims, in response to Bill Gates, that "AI will have far greater impact than the microprocessor, the PC, the internet and the mobile phone." And he's not wrong. AI will fundamentally change our lives. But there's one problem: Brand managers are significantly misinterpreting...
Popular opinion: People love a flexible work policy. Paving the way in this area is We Are Rosie, a fully flexible platform providing marketing and creative services, strategic consulting and talent for the biggest brands in the world, tailored to meet their individual needs. The 5-year-old company was started by former advertising exec Stephanie Nadi...
Time of possession is one of the most important stats in the NFL, and it's pretty important for streaming services, too. Following Peacock's recent record-breaking streaming TV audience for the NFL Wild Card matchup between the Miami Dolphins and Kansas City Chiefs, one of the big questions was whether the additional audience would stick around....
Brewing giant AB InBev will run three ads in the Super Bowl this year. Michelob Ultra and Bud Light will get 60-second spots, while Budweiser will get a 30-second ad featuring its Clydesdales. Though the company no longer has exclusivity in the alcohol category, it is still the biggest alcohol advertiser in the game so...
The chief marketing officer's job description is ever expanding, and as we look ahead to 2024, CMOs will be expected to get even closer to product. The next 12 months will see marketers rethink the traditional "4Ps" of the marketing mix--product, price, place and promotion--according to Donna Sharp, managing director at MediaLink. Discussing the advisory's...
For its first global campaign, which premiered during the most watched National Football League Divisional Playoff game in history, Dolby Laboratories called (in) an audible (experience) with "Jenny From the Block." In "Love More Jennifer Lopez," the multihyphenate star famously known as J.Lo dances it out with commuters stuck in traffic "vibing" to her new...
In May 2022, media company Recurrent Ventures announced that it had raised $300 million from private equity firm Blackstone to finance the expansion of its editorial portfolio. But in the nearly two years since, it has only shed properties, eliminated staff and churned through executive leadership. The equity investment aimed to supercharge Recurrent Ventures' commercial...