This fall, led by younger consumers, we saw Black Friday online spending reach an all-time high of $9.8 billion in the U.S. While the saying "as the U.S. Consumer goes, so goes the economy" conflates spending with a healthy financial system, when we step back and take a closer look at the lives of young...
The Bay Area's newest team is ready for kickoff. Bay FC, a new National Women's Soccer League team, has officially launched its inaugural brand campaign ahead of the NWSL season start. For the campaign, "B Legendary," Bay FC teamed up with creative agency Partners in Crime as well as producers Revival Film. The initial 60-second...
Radio has been a favorite medium for generations. But over time, people have come to expect more from their favorite artists beyond just music. They want to know more about what inspires them. That's why SiriusXM has gone beyond playing music to give listeners access to personalities like Kevin Hart, Kelly Clarkson and John Mayer....
We've all seen the social posts, the billboards, the press interviews, the commercials and so on. But it's an annual marketing effort shrouded in mystery targeted towards a select few yet advertised to the masses. So, what exactly goes into a For Your Consideration (FYC) campaign? In the latest episode of Yeah That's Probably An...
To celebrate the 25th anniversary of the release of her debut single, "Baby One More Time," Britney Spears partnered with Snapchat to release two augmented reality lenses, a Spotlight Challenge and more. To start, the Britney Spears Merch lens will allow Snapchat users to virtually try on the Spears letterman-style jacket from the artist's new...
In this episode of Brave Commerce, Ari Labell, president of North America for food and personal care CPG giant The Hain Celestial Group, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the company's commitment to promoting healthier living. As the conversation unfolds, Labell sheds light on his role and the day-to-day operations of the...