Vince Vaughn is eager to steal the spotlight away from multiple Super Bowl-winning quarterback Tom Brady in a new teaser for BetMGM as the brand gears up for the company's first-ever Big Game television commercial. The first Super Bowl teaser, from agency Highdive, features Brady and Vaughn standing side by side, ready to announce the...
Tourism campaigns have grown to focus increasingly on humor in recent years as they attempt to lampoon the absurdity of society's trends while promoting the beauty of their locations. And now, it's the turn of Austria as it offers its artificial intelligence technology to answer tourists' questions--called ChatSkiPT. Even though AI is now seen as...
Warner Bros. Discovery is in. Top line Today, Warner Bros. Discovery announced it will return to TV upfront week, presenting on May 15 at 10 a.m. at The Theater at Madison Square Garden. Between the lines According to the company, the event will showcase solutions across the suite of brands in its portfolio of streaming,...
The runaway success of livestream commerce in China has made headlines in the U.S., but replicating that magic has so far been thwarted by back-end tech challenges, changing user behavior and talent issues. There are many differences between the markets in China and the U.S.--more evolved tech platforms and higher rates of mobile commerce, to...
A new report shows that 84% of queries on Google search will be shown a result powered by Search Generative Experience--the tech giant's artificial-intelligence-powered search engine--disrupting huge chunks of brands' and publishers' search traffic. Search-engine-optimization marketing company BrightEdge--which sells SEO expertise--has been tracking patterns with SGE results since last fall (when Google introduced SGE), measuring...
A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a new paradigm once Google Chrome deprecates third-party cookies at the end of 2024. But the immediate favorite solution among marketers is a data signal that's very old and decisively not symbolic of a new privacy-conscious...
After venturing into sticky territory with Jennifer Coolidge for its first Super Bowl ad last year, e.l.f. Cosmetics will return to the Big Game to spotlight one of its most viral products. For its second Super Bowl outing on Feb. 11, the beauty brand's 30-second spot will air nationally and promote an item that first...
Last September, a study by RSW/US, an outsourced business development firm that works solely with ad agencies and PR firms, found that small agencies were finding it difficult to land new business. Just a few months later, the outlook is a bit sunnier, as RSW has released its 2024 RSW/US New Year Outlook Report with...
Livestream platform Twitch quietly ended a series of multiyear partnerships in 2023 that it brokered with publishers including Rolling Stone, Complex and Vice, according to three people familiar with the agreements. Twitch invited the publishers to establish channels on its platform--Complex in 2020, Rolling Stone in 2021 and Vice in 2022--as part of a broader...