The app-based delivery space is more crowded than ever, so pizza ordering platform Slice is expanding its brand mission to cater to the tech needs of Luddite-leaning local dough slingers. This b-to-b stance is Slice's way of taking a bite out of the estimated annual $160 billion in pizza sales. As it continues to shine...
Twitch saw changes atop its marketing ranks last week, as chief marketing officer Doug Scott was elevated to chief customer officer, while the CMO role was assumed by Rachel Delphin. Scott will continue to lead Twitch's International teams, while Delphin will oversee the strategic direction the streaming platform's brand marketing, creative, growth and media, integrated...
Reddit said last week that it acquired audience contextualization company Spiketrap with the aim of improving the performance and relevance of ads on its platform through methods such as engagement prediction for auto bidding, quality scoring for ads and upleveled contextual targeting. The company cited Spiketrap's use of artificial intelligence-powered contextual analysis and tools to...
So what if that end-of-summer barbecue turned into an all-night rager, the beach outing became a bacchanal and the rock show went to 11 (beer bongs, that is)? Harmless Harvest doesn't judge you for your boozy long weekend. Instead of wagging a finger, the brand is extending a hand--that opportunistically offers up organic coconut water--as...
Disney Parks teamed up with TikTok to bring three character voices to the video creation platform's text-to-speech feature for a limited time. For the next three months, TikTok users in Australia, Canada, New Zealand, Singapore, the U.K. and the U.S. can have the text in their videos read by Ghost Host or Madame Leota from...
LinkedIn kicked off a third-party certification initiative last week with partners IBM, Meta, Microsoft and Oracle to enable its members to build their skills from those credible companies and showcase their accomplishments on their profiles and its partners to integrate their certification assessment engines into LinkedIn Learning and tap the professional network's 850 million-plus members...
It's time once again to assemble the Adweek 50, which each year spotlights the behind-the-scenes luminaries in marketing, media and tech--or, as we like to think of them, the people behind the CEOs who are most responsible for their companies' success in the past year. Adweek 50 isn't about recognizing the face of the organization,...
Reddit bolstered its executive leadership team last week with one new hire and two internal promotions. Delecia Krevet joined the company as vice president of human resources business partnerships, tasked with implementing strategic HR plans to support Reddit's growing workforce and scaling its culture. She will report directly to chief people officer Nellie Peshkov. Krevet...
On this week's episode of To Dine For, host Kate Sullivan celebrates 100 episodes by reflecting on the top three things she has learned from the visionaries, creators and founders featured over the last two years of the podcast. Featuring guests like Mark Cuban, Deepak Chopra and M. Night Shyamalan, journalist Kate Sullivan transports you...
Ireland's data watchdog fined Meta $402 million (EUR405 million) in a long-running investigation that found Instagram allegedly violated the European Union's data privacy laws protecting children's privacy online. The fine is the second largest to date under the General Data Protection Regulation levied by the Irish Data Protection Commission (DPC) against big tech. Top line...
Diversity, representation and inclusivity have significantly improved in the influencer marketing space over the past few years. If brands want to succeed in today's crowded marketing landscape, working with the same type of influencers over and over again is no longer an option. While making a deliberate effort to be more inclusive and work with...
For the forthcoming FIFA World Cup taking place in Qatar later this year, Irish television broadcaster RT? has struck up a content partnership with Twitter to promote clips and highlights from the games. The soccer tournament begins on Nov. 21 with RT? set to broadcast all 64 games live across its RT?2 channel and RT?...
On this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Adweek European creative editor Brittaney Kiefer to discuss her recent coverage of an ad agency's creative department spending 2,500 billable hours learning ballet to spark creativity among the team. Stream the...
Leadership plays a significant role in what a marketing agency can achieve. Every study indicates that your business objectives are better if you have a diversified leadership team. Kristen Cavallo is doing just that. She has made it her mission to fight invisibility using breakthrough work and inclusive culture at the Martin Agency. Cavallo, CEO...
Instagram allows users to share other users' Stories posts through direct messages. However, creators have the option to turn this feature off if they don't want other users to be able to share their Stories posts through DMs. Our guide will show you how to stop users from being able to share your Stories posts...
Advertising in the beauty category has sometimes been maligned for playing on people's insecurities. But a new campaign from Lyko, a Sweden-based online beauty retailer, goes against these tropes by celebrating traits that could be seen as flaws. Created by Swedish agency ?kestam Holst NoA, the ads introduce the tagline "Every way is okay." Instead...