For years, major brands like Starbucks, Dunkin and McDonald's have been at the top of the coffee game. Now, Smoothie King is aiming to find its own way into the javasphere. To perk up its menu, Smoothie King launched a new espresso line featuring cold brew smoothies. To celebrate, the brand developed a fully integrated...
Bikram Choudhury was the founder of the wildly popular hot yoga practice that many considered to cure ailments, detoxify bodies and change lives. At its height in 2006, there were 1,650 studios in at least 40 countries. By 2013, a series of allegations surfaced when one by one, women stepped forward with accusations that included...
California is no stranger to wildfires, but it has been predicted by many experts that they will only increase going forward due to the catastrophic consequences of climate change. Affecting everything from local wildlife and public safety to air quality and beyond, this is a major threat not just for the region but for the...
In the coming weeks, Google plans to launch tools that highlight local and regional journalism covering political campaigns and races. This comes as an initiative to provide more accurate and trustworthy information ahead of the November elections. These tools will be launched on Google's search platform and YouTube. Political advertisers--who are not cash-strapped in times...
A storm erupted on social media when beloved Canadian news anchor Lisa LaFlamme was allegedly ousted from her job. LaFlamme had worked for the network for more than 35 years, winning awards for reporting from conflict and disaster zones. According to reports, senior CTV News executive Michael Melling had asked who had approved the decision...
Shannon Ash is not looking to end drug use. Instead, the licensed clinical social worker has set out to eradicate overdoses. And in an industry that has historically shunned individuals who struggle with recovery, she is determined to offer a warmer approach. According to Ash, fear of being shamed is one of the main reasons...
Champion is calling an audible on its penchant for modesty. For the launch of its "Be Your Own" campaign, the centenarian athleticwear brand proudly proclaims "Champion invented the hoodie," the wardrobe staple that's transcended sports into music, fashion and popular culture since it was created by the brand's founding family more than 80 years ago....
All technological advancements seem impossible before they happen, and so sometimes the key to imagining a more expansive future lies in tapping into historical milestones of years gone by. Transportation has changed by leaps and bounds over time, and with a pressing need to adapt new systems in light of global climate catastrophe, it's bound...
When Chris Evert wasn't calling matches for ESPN during last year's US Open, she was on screen pitching sub sandwiches for Jersey Mike's. For the United States Tennis Association's charitable foundation, there's tremendous value in each of their chairperson's contributions. Evert won 18 Grand Slam titles between 1974 and 1986, including six out of eight...
Messenger released an "Invite Link" feature for group chats that allows group chat administrators to quickly invite new users to join their group chats. When an admin turns the "Invite Link" feature on for a group chat, the Messenger application will generate an invite link that they can share outside of the chat to invite...
Proctor & Gamble, one of the world's largest advertisers, announced today it is supporting UID2, the alternative identifier developed by demand-side platform The Trade Desk. The tie-up means that the advertiser can use its first-party data to identify and target people--in a more privacy complaint way than third-party cookies--on publishers' sites that also have UID2...
Candy Crush Saga is turning 10. Since 2012, the mobile game has racked up more than three billion downloads and millions of daily players, who swipe, match and destroy the neon-colored candies on their screens during stolen moments on commutes or in long lines. Today Candy Crush is one of the top grossing games in...
Britain's competition watchdog has identified "potential concerns" around the $68.7 billion deal agreed by Microsoft to acquire Activision Blizzard and how it may hurt the U.K. industry. The Competition and Markets Authority (CMA) has claimed that the acquisition could "substantially lessen" competition in the gaming sector around gaming console sales, multi-game subscription services and cloud...
European energy company Vattenfall aims to create the first truly fossil fuel-free vehicle by 2025. It has been working alongside the Swedish manufacturer of electric motorcycles, Cake, on the long-term project--which has been given a demonstration using a glass cube filled with CO2 and "the cleanest dirt bike ever." While the businesses are already developing...
When a brand has been around for nearly a century, what else is there to do? For Keith Dawkins and the Harlem Globetrotters, the answer is more. The basketball exhibition team has relied on its famous live shows since its birth in 1926, but is now looking for new ways to reach consumers. The Globetrotters...
The world's largest agency network WPP has acquired e-commerce consultancy Newcraft to strengthen the online retail capabilities within Wunderman Thompson. The Netherlands-based business, which works with clients such as Ahold Delhaize, Pon Holdings, Yakult and JDE Peet's, supports companies to reach their growth targets through digital means. The staff of 155 people, based in Amsterdam...
As dusk fell and fairy lights twinkled on a summer evening in Copenhagen, a crowd gathered at one of Europe's most iconic venues: the Pantomime Theatre in Tivoli Gardens. Some spectators had spontaneously stopped at the open-air theater before the park closed, curious to see which celebrated international dancers would be performing this time. But...
Anomaly is going through a period of change. Earlier this month, the shop became Bud Light's agency of record, and it is gearing up for Web 3 with a global head of emerging experiences and technology, Chris Neff, who was hired in July. The agency also won over Dunkin as its creative agency of record...