Music is a cultural connector. It gives marketers a glimpse of the future, especially from the perspective of today's youth who are interconnected, multicultural and trilingual. In August, Bad Bunny made history at the MTV VMA awards by becoming the first non-English language artist to win the Artist of the Year award. Half of Spotify's...
Neighborhood social network Nextdoor added targeting options to its ad platform in the U.S. with the aim of enabling public agencies to easily engage with people in specific neighborhoods or across multiple markets, depending on their needs. Chief revenue officer Heidi Andersen explained, "Nextdoor connects neighbors with each other and everything nearby. We know how...
LinkedIn detailed several new features for pages on the professional network. Customizable templates enable members creating posts via the LinkedIn mobile application to tap "use template" in the post menu and choose from pre-created, "highly visual" creative templates, after which they can customize colors, font and text. The professional network's new clickable links option lets...
Everyone who has worked in the corporate world knows the stodgy old suits who rule from their mahogany desks and plush leather chairs. The ones who insist that the way business has always been done is the right way and anything new is poppycock. Freelancing platform Upwork is blatantly, and hilariously, poking fun at companies...
Snap Inc. is turning to augmented reality to raise awareness of plastic waste, starting in Germany. The company explained in a blog post Wednesday, "Plastic waste is one of the biggest issues when it comes to protecting the environment and nature. In Germany alone, 6.3 million tons of plastic waste are produced every year. The...
Like many kids, Miami-based Luciano "Chany" D'Amelio juggled a number of interests including art, music and movies. But unlike many kids who would later become creatives, he never quite mastered any of them. Thankfully, that didn't stop him from pursuing creative advertising. "In my late teens I had my 'Eureka!' moment when I found out...
For many businesses, the pandemic was either a curse or a blessing. Some were stopped in their tracks in the middle of ambitious expansion plans, while others flourished in the ecommerce space the world came to rely on during months of sheltering at home. In the case of ThirdLove, both scenarios were true. At the...
On Tuesday, CNN laid off a bulk of its podcast division, according to a tweet from an employee affected by this latest round of cuts. Parent company Warner Bros. Discovery is seeking $3 billion in cost savings since the April merger of Warner Media and Discovery Inc. Top line A tweet from now-former CNN audio...
As many as 5,000 people are expected to gather in downtown Los Angeles this weekend to see live a performance from rapper ScHoolboy Q, shop limited-edition merchandise, watch a glass blowing competition and sample dishes from popular food trucks. Entry to the event is free, and there's no code word or secret handshake required, just...
If you talk to Jennifer "JJ" Healan about any of McDonald's previous partnerships, she'll tell you that each collaboration is anchored by what the brand calls a "fan truth," whether a particular truth references rapper Saweetie's love for creating unique food combinations or that McDonald's Sprite tastes noticeably different. For its newest campaign, the legacy...
"There are days when you wake up and New York City gives you the best kiss of your life, and other days you wake up and New York kicks you in the face." This brutal (yet accurate) assessment comes from an anonymous New Yorker in The Living Portrait of NYC, a different kind of tribute...
The startup and technology publisher TechCrunch, a Yahoo property, has seen substantial increases this year in both its events revenue and its number of digital subscriptions, upticks the publisher attributes to innovations in its experiential products and a more sophisticated subscription strategy. Since 2021, TechCrunch has grown its number of its digital subscriptions 142%, and...
"You just missed Timber Joey sawing the sign!" Yes, I had just missed Joey Webber. That's the extremely human mascot of Major League Soccer's Portland Timbers, who saws a round of Douglas fir off of a log after each goal. Webber had just taken a chainsaw to the middle of the wooden sign outside the...
DMG Media, the publisher of Mail Online and Thisismoney.co.uk, will aim to grow its revenue streams with Outbrain, becoming its exclusive recommendation partner. The multi-year deal, which begins in the final week of September, will see web recommendation platform Outbrain provide a discovery feed for organic and paid content across its various international online platforms....
Agency network Dentsu has named Madeleine Fashion Group's chief executive Karin Zimmermann as its new CEO for the German and DACH (Germany, Austria and Switzerland) markets, succeeding Ulrike Handel who left Dentsu International. Zimmermann, who will take on the role from January 2023, will join the EMEA Executive Team as well as the Board of...
Earlier this year, M&M's updated its cast of candy characters to better fit with the times. The brand stopped using the prefixes "Mr." and "Ms." to place more focus on the mascots' unique traits, instead of their gender. Green traded in knee-high boots for casual sneakers. Brown transitioned from high stilettos to low block heels....
Meta detailed several updates to its Call Ads for Messenger, which enable brands to instantly connect with customers via a Call Now button in their ads on the platform. The company said in a blog post that it is testing a feature that lets businesses give customers the option to request a callback if their...