Augmented reality is quickly becoming the new reality for both brands and consumers, with the latter beginning to shift their usage of the technology from strictly fun to more practical purposes, such as shopping, according to Augmentality Shift, new research from Ipsos and Snap Inc. Ipsos and Snap found that while the No. 1 use...
As it brings its agencies closer together in the U.K. into a second campus based in London to further simplify its operations, agency network WPP has promoted GroupM's chief executive there, Karen Blackett, to country president. The elevation of Blackett, who initially joined media agency Mediacom as chief operations director in 2008, will see her...
After six months of planning, The New York Times has finally brought ads to The Athletic. When The Times acquired the subscription sports publisher for $550 million in January, along with its 1.2 million paid subscriptions, it also gained a website that attracted 4 million monthly readers in 2021--but had not run a single advertisement...
According to research run by games maker Hasbro, eight out of 10 people fight while playing the board game Monopoly, an insight which has led to the creation of a brand campaign in Belgium. The classic game, recommended for ages eight-plus, which challenges players to land on and buy as much of the property on...
Pinterest teamed up with the U.K.'s Uncommon Creative Studio and global media agency Mediahub on integrated campaign "Don't Don't Yourself," which encourages people to shed their doubts and hesitations and try new things, with the platform's help. The company explained in a statement, "Fear of failure. Judgment. Doomscrolling. Procrastination. Inner critic. Too much of the...
On this week's episode of To Dine For, host Kate Sullivan is joined by John Terlato, vice chairman at Terlato Wines International. Terlato was born into a wine family just as the American wine landscape was taking shape. His father, Tony Terlato, was a giant in the wine industry, a visionary who built and shaped...
The world is filled with marketing podcasts where CMOs talk about marketing, but the new generation of leaders is looking to find guidance on how to deal with work and life priorities. Hosted by AMA Marketing Hall of fame inductee Antonio Lucio, Home / Work is where we discuss the good, bad, ugly and extraordinary...
The long-running preschool children's TV series Peppa Pig has become a cultural phenomenon within less than a decade since the first episode aired. The titular Peppa, along with her family and friends, go beyond the expected young audience however, even playing to parents and adults without children, as it aims to help its viewers understand...
Mixed in with our friends on social media feeds are influencers sharing bits of their lives for our entertainment: furniture rehabbers, makeup artists, cleaning wizards and more. We like watching their lives and work--but how do we feel about them recommending products and services? Turns out they have more than a little clout. In a...
When Alexis McGill Johnson became acting president and CEO at Planned Parenthood in 2019, after serving as a board member for more than 11 years (including a 2013-2015 stint as board chair), there were some pressing items on her to-do list. One of them became increasingly critical after she permanently assumed the role in 2020,...
The last two years have seen political and social upheaval unlike any other, not to mention soaring inflation that has crowded out personal values in favor of price value. But consumers have spoken out about what they want, both online and in their shopping habits. They expect brands they choose to be both attuned to...
Even in a nation that had grown accustomed to "challenging times," few months in recent memory were as dire as November 2020. Some 4 million Americans contracted Covid-19 that month, more than most countries had reported for the entire year. Refusing to concede the November election, former President Donald Trump was instead filing lawsuits to...