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2022
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Новости за 23.09.2022

Artsy CMO Everette Taylor Steps Down

Adweek.com 

Everette Taylor is exiting as CMO of Artsy, the online marketplace for buying and selling art, after nearly three years in the role. A replacement hasn't been chosen yet. Taylor joined Artsy in December 2019 following a career path that included high-profile marketing leadership roles at companies such as Microsoft and startups like Growthhacker, the...

Dislike Button Globally Rolled Out on TikTok

Adweek.com 

TikTok revealed the global release of the dislike button for comments that it has been testing. The video creation platform stressed that the feature was created as a way for its community to provide feedback on comments and help better identify irrelevant or inappropriate comments. Dislikes will not be publicly visible, nor will users be...

What Marketers Can Learn From the NFL’s Big Miss During Hispanic Heritage Month

Adweek.com 

As Hispanic Heritage Month kicks off, our social media feeds are flooded once again with messaging and campaigns from brands wanting to show up as an ally to the community. The National Football League (NFL) decided to celebrate and honor this month by tweeting an image for their "Por La Cultura" campaign. Both NFL fans...

These Billboards Are So Fresh You Can Harvest Fruit and Veg Through Them

Adweek.com 

From Nike's high-tech 3D billboard to Corona's solar-powered posters, brands have been getting increasingly creative with their out-of-home (OOH) budgets. Now, British retailer Sainsbury's has unveiled its own experiment: billboards you can harvest food from. To highlight the autumn specials in its own luxury Taste the Difference range, the grocer has planted a series of...

TikTok: How to Save a TikTok Now Post

Adweek.com 

TikTok Now encourages TikTok users to share a "real-time" view of their life each day after receiving a daily push notification. Once a user shares a TikTok Now post, they have the option to save the post to their device so that they can share it in other applications (like through email). Our guide will...

TikTok Ups Post Descriptions to 2,200 Characters

Adweek.com 

With more and more people turning to TikTok as a video search engine, the video creation platform appeared to be taking steps to adapt, as social media consultant and analyst Matt Navarra shared an image via tweet of an in-application notification alerting users that descriptions of their posts can now run up to 2,200 characters....

TikTok: How to Turn Off Daily TikTok Now Push Notifications

Adweek.com 

TikTok Now encourages all TikTok users to share a post at an exact time at some point every day. Users will receive a TikTok Now push notification from the application at a random time each day, and they're encouraged to share a post within three minutes of receiving it. If users aren't interested in using...

How FX’s Welcome to Wrexham Breaks the Sports Documentary Mold

Adweek.com 

Hollywood stars Ryan Reynolds and Rob McElhenney randomly taking over a fifth-tier football club in the north of Wales might seem like an odd choice for a docuseries, but the show following the pair's journey around Wrexham AFC is proving to be a hit for network FX. "It makes sense for FX. If you look...


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