Welcome to the 2022 National Football League season, when brands begin their slow march through the schedule toward the big payoff at Super Bowl 57. The biggest game in all of sports marketing is just beginning. In 2021, more than 25 million people watched the NFL's Thursday night kickoff game. That made it the seventh...
As companies continue to flock to the metaverse, Roblox is rolling out a new ad product that will allow brands to place 3D promos within the virtual worlds and games hosted on its platform. The gaming platform plans to test new types of immersive ads for select brands in coming months with sights set on...
Instagram allows users to manage who can comment on their posts. This includes the ability to block comments from specific people. Blocking comments from a user is different than blocking the user entirely. When you block comments from a user, they will still technically be able to leave comments on your posts, but only the...
Vogue is celebrating its 130th year with the Vogue World event Monday (Sept. 12) during New York Fashion Week, and the iconic fashion publisher teamed up with Snap Inc. on several custom-built augmented reality experiences tied to the event. The Skywalk lens--which incorporates Snap AR technology including sky segmentation and surface tracking--will transform the show's...
Instagram users have the ability to block other users in order to prevent them from being able to interact with them on the photo- and video-sharing platform. Users can view all of the accounts they've blocked on their private blocked list. While viewing this list, they'll have the option to unblock accounts they've previously blocked....
The narrative behind cannabis has shifted tremendously, from being considered a dangerous gateway drug to being one of the fastest-growing modern industries. But who stands to benefit most from this current boom and how do we use this period of reeducation to make the cannabis space more equitable? In episode three of Off Madison, Adweek's...
The respective stigmas around breastfeeding or using formula often dominate conversations around infant care, pressuring parents to definitively choose one option or the other. Statistics show that a large percentage of adults combo-feed rather than adopt a rigid path, but often feel judged for doing so. In hopes of moving the conversation forward, mom-founded infant...
Wendy's is going all in on college football season in a campaign whose goal is to highlight the limited reintroduction of the Pretzel Pub Bacon Cheeseburger. The brand enlisted former college football star (and current NCAA commentator) Reggie Bush to lead the play for the temporary menu item. Wendy's debuted the specifically descriptive, if awkwardly...