Twitter detailed two updates to Birdwatch, the pilot program where invited contributors flag potentially misleading information in tweets and write notes providing context, which was introduced in January 2021. The social network reiterated in a blog post Wednesday that only notes that are rated as helpful by a diverse group of contributors or that bridge...
The American mall, as we once knew it, is dead. Once the prime shopping location and hangout spot for teens, many malls have transformed into lifestyle experience centers. Among the new offerings are celebrity-driven projects, such as last weekend's grand opening of YouTube star MrBeast's burger shop, which turned into into a mall experience that...
Amid a global slowdown in smartphone sales, Samsung is playing on some tech lovers' deepest anxieties to persuade them to do the seemingly unfathomable: switch phone brands. Samsung--which had the biggest smartphone market share worldwide as of July 2022--is gearing up for a busier fall sales period with a global campaign that puts the spotlight...
Gap's latest campaign wants to redefine--or rather, expand--the meaning of the term "icon." The apparel retailer, which is attempting a creative renaissance fueled by "American optimism," launched its "Icons" campaign on Sept. 6 with a cast of people Gap's global head of marketing, Mary Alderete, referred to as "culture shapers." Emmy-nominated singer, songwriter and producer...
Kanye West has a love-hate relationship with the brands he partners with. It's mostly hate if we are being honest. The latest spats with Adidas and Gap are perfect examples. West partnered with Adidas back in 2014, and signed a 10-year deal with Gap in 2020. Both brands have released popular products using the Yeezy...
The holidays are getting nearer, as that waft of pumpkin spice hints. Soon, clients everywhere will be opening up their gifts, with images of branded water bottles, tee shirts, umbrellas and notebooks dancing in their heads. The holiday season for advertisers and agencies often means giving away branded swag. But does anyone really need a...
FX's Atlanta secured the Festival Pass sponsorship for Twitch's exclusive livestream of Afropunk Brooklyn 2022, which will take place Sept. 10 and 11 at Commodore Barry Park in Brooklyn. The comedy-drama series will sponsor the livestream and present a custom segment, "Black Excellence Is," profiling artists, attendees and festival staff and highlighting their definitions of...
Beyonc? intends to extend her summer reign well into the fall and beyond with a new campaign from Tiffany & Co. that also does some good for aspiring students in the creative arts. On Sept. 2--two days before the singer's 41st birthday, five weeks after releasing her record-shattering seventh studio album, and just days after...
Whether they're following accounts that inspire them, perusing videos, researching products or connecting with their favorite brands, the younger generations of American consumers are clearly influenced by social media. More of them also want to become influencers, start their own businesses and get involved in new hobbies. Millennials and Gen Z will often go first...
The kickoff of the National Football League season--the Buffalo Bills visit the Super Bowl 56 champion Los Angeles Rams Thursday night--is a signature moment for the sports betting community, and much of their conversation about all things NFL and other leagues will take place on Twitter. The social network shared data from studies it conducted...
Devika Bulchandani continues her rapid rise at Ogilvy, as the network has promoted her to global chief executive officer. Bulchandani was most recently promoted to global president and CEO of North America earlier this year. Bulchandani will take over from Andy Main, who is stepping down as global CEO and will serve as a senior...
It's one of the simplest, most popular formulas for building brand identity: an upstart financial institution wants more people to know about its business. So it slaps its name on a Los Angeles sports facility. Then it puts one of that city's star athletes in its ads. Yes, this sounds an awful lot like the...
To celebrate the Halloween season, Disney Parks partnered with TikTok to release three text-to-speech voices inspired by characters found at Disney's theme parks. TikTok users can have their on-screen text read by the Ghost Host or Madame Leota from Disney's Haunted Mansion or a pirate from Pirates of the Caribbean. Our guide will show you...
If brands want to see themselves in the Big Game, they better move fast. Two months after Fox wrapped its upfront negotiations, the company revealed that its Super Bowl 57 ad inventory is nearly gone, with 95% of its in-game inventory already sold five months before the event. Fox's ad sales team sold the majority...
Whalar recognizes that the life of a content creator consists of more than promoting skincare products, conducting fashion hauls and collecting paychecks. In partnership with Logitech for Creators, an initiative that is committed to uplifting creators of color, the creator commerce company just launched its own academy, enrolling 12 influencers across the U.S., U.K. and...
Snap's tumultuous few weeks may have been a surprise for Wall Street, but not so much for the advertisers making up the bulk of the platform's revenue. Adweek spoke to five media buyers, none of which said their clients had increased their investment in Snap in 2022. Three said they maintained a minimal investment in...
A French bank is using pop art-style imagery in a campaign promoting its lower costs during the growing cost of living crisis, comparing its savings to that of food and petrol as the prices of everyday items increase. Boursorama Banque, which claims to serve over 4 million customers, is an online bank and a subsidiary...
As brands continue to grapple with where they fit into cryptocurrency-adjacent trends, from non-fungible tokens (NFTs) to the metaverse, PepsiCo CMO Todd Kaplan has worked to make sure the food and beverage giant isn't left behind by this fast-changing technology. Kaplan has overseen a series of NFT releases called Pepsi Mic Drop that also seek...
Wieden+Kennedy doesn't ask interviewees if they think a hot dog is a sandwich, but according to Karl Lieberman, they probably should. The shop looks for people who have strong opinions on absolutely everything, which is why Jiah Choi and Scott Dungate were ideal candidates to lead the New York office. "That could probably be our...
The news and culture publisher Vox Media is on pace to host more than 100 events this year--an 18% increase from 2021, according to the publisher--and a key indicator of the growing emphasis it plans to place on its slate of experiential offerings. In 2023 the media company aims to reintroduce a number of previously...
As generations shift and consumer tastes change, so too must brands that focus on a specific age demo. For Saga, the British portfolio business that targets those 50 and older with holidays, insurance and personal finance services, there are always new customers just around the bend. "You have to constantly evolve or you lose relevance,"...
LinkedIn rolled out several tools last week aimed at keeping its members abreast of potential job opportunities. The professional network added a Hiring in Your Network section to its Jobs Home tab. LinkedIn Members can now receive notifications when relevant jobs are posted by people in their first-degree or second-degree network. And members of the...
Meta is pulling the plug on its attempt to carve into Twitch's niche, saying last week that its standalone Facebook Gaming application will be shut down Oct. 28 and pulled from the Apple App Store and Google Play. The Android app rolled out globally in April 2020, with the aim of making it easier for...
Twitter Developer Labs and all of its remaining endpoints will be no more as of Oct. 31. Staff developer advocate Suhem Parack said in a blog post that the original purpose of Twitter Developer Labs was for the platform to build the next generation of its application-programming interface alongside its developer community, and with Twitter...
The Gerety Awards, the only advertising awards program with an all-female jury, has revealed its 2022 winners. Six U.S.-based campaigns received gold this year: Pepsi's "Better with Pepsi" campaign, NFL's "Bring Down the House," Call of Duty's "Warzone in Paradise," Chipotle's "A Future Begins" campaign, the "Rescue Doodles" campaign for Pedigree and "I Will Always...