LiveRamp expanded its partnership with Meta too allow marketers to use its first-party data to measure, optimize and target campaigns and drive better return on investment via its RampID people-based, privacy-first identifier. Marketers can connect LiveRamp's Authenticated Traffic Solution with Meta's Facebook Conversions API (application-programming interface) and optimize campaign performance while simultaneously protecting consumer data....
With more people around the world getting wise to the extreme gender disparity in sports coverage, there is no better time than the present to tap into that momentum to create real, lasting change. The race to create a more equitable athletic world is, as the saying goes, a marathon and not a sprint--in some...
Digital art studio Picsart is tapping advances in artificial intelligence to add new image and copy generation tools to its platform. The new tool allows users to simply type in a word or phrase and instantaneously generate a passably realistic image that can be used for design purposes. The software draws on new machine learning...
Earlier this year, state lawmakers filed nearly 300 pieces of anti-LGBTQ+ legislation, many of which targeted transgender youth. To raise awareness of what could happen to the people these laws would impact, LGBTQ+ advocacy organization GLAAD turned to advertising to try and put a face to the issue. GLAAD set out to find a family...
Every Kleenex is a tissue, but not every tissue is a Kleenex. The Kimberly-Clark brand teamed up with ad agency Gravity Labs on the "Lawyers of Kleenex" campaign, in which the company's "legal team" turned to social media to remind people how to properly use the Kleenex brand name. Lawyers of Kleenex kicked off with...
The bias against brand Pop quiz: Name a successful tech founder who comes from a marketing or brand background. It's harder than it should be, right? One of the few is Whitney Wolfe Herd, founder and CEO of Bumble, previously vp of marketing and co-founder at Tinder. There are more if we think more broadly...
JCPenney's "singing superfan" is back ... and she has something new to croon about. Penny James--the "shopping enthusiast" portrayed by comedian and Saturday Night Live alum Melissa Villase?or--returns to sing the praises of "Black Friday Deals," flanked by backup singers The Shopettes in the first leg of the company's "We Got Your Holiday" campaign. In...
LISBON--Marketers can expect a bumpy ride for at least the next year, as global political turmoil and a potential recession squeezes ad budgets and depresses the advertising economy, according to Martin Sorrell. At Web Summit in Lisbon, Portugal, Sorrell took the Centre Stage alongside Fox Business business correspondent Susan Li and The Lego Group's global...
On today's episode of Everything Is Better With Creators, Robyn DelMonte, aka GirlBossTown, shares her journey from small-town Massachusetts girl to creative consultant and TV guest. She's thought outside the box and made her own opportunities--all thanks to TikTok. Host Jamie Gutfreund speaks to this marketing guru live from the EIBWC podcast studio at Brandweek...
Former YouTube global head of top creators Laura Lee joined Twitch as chief content officer. Prior to YouTube, she held senior content and strategy roles at MTV and NBCUniversal. At the Amazon-owned streaming platform, Lee will establish the strategic content vision and lead the global teams for content strategy, operations, programming and streamer partnerships and...
TikTok allows users to tag other users in their videos on the video-sharing platform. However, people have the option to prevent others from being able to tag them in videos. Our guide will show you how to change who can tag you in videos from within the TikTok mobile application. Note: These screenshots were captured...
Pew Research Center analyzed more than 3.4 million tweets by over 7,500 candidates for federal, state and local office since the year began and shared its findings in the run-up to the midterms elections next week. Computational social scientists Samuel Bestvater and Sono Shah wrote in a blog post, "As Election Day draws closer, candidates...
When Netflix thinks viewers may no longer be paying attention after an extended time, the platform famously asks, "Are you still watching?" However, when talking to marketers about the streamer's ad tier launch, there's no need for an inquiry: Advertisers remain fixated on Netflix's new AVOD model. After rushing through an accelerated timeline, which involved...
With bars open and President Biden declaring the pandemic over, alcohol-delivery service Drizly is operating in an environment less conducive to people needing booze brought to their front door in a matter of minutes. To adjust to the times, the 10-year-old startup, purchased by ride-sharing platform Uber for $1.1 billion in 2021, is rolling out...
In today's episode, Adweek's senior TV reporter Mollie Cahillane sits down with Ilana Kloss, former U.S. doubles champion, CEO and commissioner of World Team Tennis from 2001-2021, and current CEO of Billie Jean King Enterprises. Along with her wife, Bille Jean, Kloss is now part owner of the Los Angeles Dodgers and the Angel City...
Google shared three ways that brands can keep their audience engaged across its various platforms, backed up by data from an Ipsos study the company commissioned. Senior director of product management Arthur Gerigk said in a blog post Thursday, "Consumers navigate a widening variety of digital content, from text to image to video--and they choose...
A different kind of Black Friday dawns at Twitter following reports that roughly 3,700 jobs, or about one-half of the company's workforce, will be eliminated this Friday. Edward Ludlow and Kurt Wagner of Bloomberg reported that new Twitter owner Elon Musk is focused on slashing costs at the company following his $44 billion deal to...
Snap Inc. teamed up with fitness tracking application Strava on the Strava Activity Lens, an augmented reality experience that enables users of Snapchat and Strava to share their fitness journey with family and friends via the former's camera. The Strava Activity Lens--available globally on Android and iOS--lets Snapchatters take a Snap or post a Story...
TikTok entered a partnership with DoubleVerify last September to measure viewability and invalid traffic, and the two companies revealed Thursday that the agreement was expanded to include post-campaign brand safety and suitability measurement for advertisers. DoubleVerify said its technology can classify TikTok videos according to its brand safety floor and suitability categories, while aligning with...
Dutch supermarket chain Jumbo has pulled its musical World Cup 2022 campaign, featuring singing construction workers, thought to be in poor taste following the death of thousands of migrant workers in building the stadiums for the tournament. Jumbo is a family-owned business that was established in 1921 growing to become the second-largest chain in the...
Over the last decade, publishers' drive to maximize their digital advertising revenues nearly ruined the open web, as the financial incentive to monetize every inch of digital real estate led to a whack-a-mole landscape of pop-ups ads that sacrificed sensible design for the sake of profit. Now, even as publishers have begun to prioritize user...
Diamond company De Beers has named Academy Award-winning actor Lupita Nyong'o as its brand ambassador, casting her as the star of a global campaign that aims to advance its commitment to uplifting women around the world, while introducing its first new platform in 75 years, "Where It Begins." Established in 1888, De Beers is involved...
Communities are coming to WhatsApp worldwide, after initially being introduced in April, and the feature joins several updates to groups on the Meta-owned messaging application. The Communities option enables WhatsApp users to bring separate groups together under a single umbrella, where people can receive updates sent to the entire community and organize smaller discussion groups...
Despite adding 2.3 million active accounts in the third quarter, Roku is still experiencing a slowdown in TV advertising spend, a trend that's plagued the larger industry landscape. Roku reached 65.4 million active accounts in the third quarter, which is a 16% year-over-year increase and up from the 1.8 million it added last quarter. Streaming...