A virtual version of the Macy's Thanksgiving Day Parade will be held alongside the real one this year as a way to get younger, digitally savvy fans excited about the event. The department store is launching a scaled-down procession through the streets of an online world hosted on the OnCyber platform. The activation will also...
Mastodon allows users to bookmark their favorite posts so that they can easily view them again later on. Our guide will show you how to bookmark a post in the Mastodon mobile application. Note: These screenshots were captured in the Mastodon app on iOS. Step 1: Tap the three dots in the top-right corner of...
Heinz is asking loyal fans of its ketchup brand to put their money where their mouth is. Starting Nov. 30 at 8 a.m. ET and running through Dec. 21, the "Tip for Heinz" campaign is encouraging Heinz fans to add an extra $1 tip for Heinz while dining out at restaurants not offering the brand...
The world's largest animal rights organization People for the Ethical Treatment of Animals (PETA) has released its first Christmas campaign offering the point of view of a turkey over the holiday season. Created by animation house Dream Farm Studios, the two-minute film introduces Toby the turkey, showing his life-story and how he came to make...
Instagram allows people to mute the users they follow on the photo- and video-sharing platform. When a user mutes someone, they will stop seeing their content on Instagram, but they won't unfollow them. Our guide will show you how to view all of the users you've muted in the Instagram application. Note: These screenshots were...
In 2022, the conversation around marketing is incomplete without addressing the creator economy. But how do creators approach brand partnerships, and what do they like to see from potential brand relationships? Adweek's new "Behind the Creator" series asks creators how to establish healthy, mutually beneficial partnerships in the creator economy. Michael Le, better known as...
Mattel is rolling out a new marketplace for non-fungible tokens (NFTs) as it looks to expand its digital collectibles business. The toy giant is launching a platform called Mattel Creations this week on the Flow blockchain where fans will be able to buy digital art tied to classic products like Hot Wheels and Barbie. The...
Samsung-owned audio electronics company Harman International has consolidated its advertising across its house of brands with the appointment of Havas Group as its agency of record. Harman, which was acquired by Samsung in 2017, designs and engineers products such as connected car systems, audio and visual products, enterprise automation solutions and connected services for auto-manufacturers...
Technology's cycle of planned obsolescence is a harmful contributor to the climate crisis, with millions of phones and devices being produced around the world daily. To make consumers question their buying behaviors and consider purchasing "reborn" devices instead, electronics marketplace Back Market has released a U.S. brand awareness campaign. Released on Nov. 21, the "Tech...
Meta vice president and global head of safety Antigone Davis detailed several updates Monday geared toward keeping teems safe on Facebook and Instagram. Mirroring a step the company took on Instagram in July 2021, anyone under the age of 16--under 18 in certain countries--who joins Facebook will be defaulted into more private settings, and users...
Failing to include early voters in audience segment targeting could have led to nearly $1.5 billion wasted in digital ad spend (including CTV) this midterm election, surpassing previous midterm election cycles, according to estimates by performance marketing company Stirista. The 2022 key voter analysis from Stirista found 65% of the total U.S. midterm votes were...
Twitch is bringing back its POG Picks live shopping event in the U.S. Dec. 10, a well as extending the initiative to Canada (it was held Nov. 8), Germany and the U.K. (Nov. 25 in both of those markets). The Amazon-owned streaming platform kicked off POG Picks in the U.S. last August, for back to...
Editor's note: Today's column is part of a series with Snap on augmented reality. Below, Nina Mishkin, director of brand strategy, outlines the findings from a study on AR's relationship to recall and brand choice. Do I have your attention? When it comes to planning, buying and measuring media, all eyes are on attention these...
Publisher BuzzFeed Inc. plans to substantially bolster the size of its events portfolio in 2023, chief revenue officer Edgar Hernandez told marketers during a presentation in Long Beach, California, over the weekend. As part of the expansion, ComplexCon, which hosted its seventh iteration over the weekend, will debut in three, yet-to-be-determined cities across Europe, Asia...
Despite the rise to prominence of equality movements in recent years, inclusivity across the global marketing sector has stalled, according to Kantar's Inclusion Index. The latest report is the first since 2019, before the outbreak of the Covid-19 pandemic. It's based on qualitative findings from 13,000 employees across 13 countries and 24 industries. The aim...
On Nov. 20, Adcolor, the non-profit organization dedicated to the advancement of professionals of color within creative industries, announced the winners and honorees of its 16th annual Adcolor Awards. The Sunday ceremony capped a four-day conference that began on Nov. 17. Presented by Amazon, Disney, Google/YouTube and Meta, this year's ceremony--the first fully in-person event...
In a stunning turn of events, Bob Iger is returning as the Walt Disney Company's CEO after less than a year of retirement. Disney's board of directors announced the decision Sunday evening. Current CEO Bob Chapek--who had held the role since February 2020--will be stepping down and exiting the company. "We thank Bob Chapek for...
It's the end of an era at AMC as The Walking Dead aired its final episode after 11 seasons tonight--but some of the finale's biggest surprises came during the show's ad breaks. That's because four Walking Dead characters who died over the show's 12-year run were resurrected--as zombies--in five spots that aired during the program....
A $180,000 image of a Taco Bell taco, an $800 virtual Pringles can, a $265 piece of Charmin toilet paper. In summer 2021, as prices of major cryptocurrencies swelled to record highs, it seemed like branded nonfungible tokens (NFTs) were inescapable and regularly commanding head-scratching sums. Crypto companies billed their digital ownership model as a...
Don't count out the American shopping mall. A new report from foot traffic analytics firm Placer.ai looked at malls nationwide to discover what amenities are luring back customers, from unexpected retailers to entertainment destinations. In August 2021, York Galleria Mall in Pennsylvania replaced a defunct Sears store with a Hollywood Casino by Penn Entertainment. The...
As the competitive world of ad tech and mar tech continues evolving against a backdrop of unsettling economic circumstances, delivering the best performance is top of everyone's mind. That's why when we asked you, our Adweek readers, to vote on our fourth annual Adweek Readers' Choice: Best of Tech Partner Awards--which recognizes the top advertising...
In October 1989, NBC executives received the test results for a new sitcom--and they were bleak. The show was simultaneously "ordinary" and "unbelievable," "familiar" and "disorienting." As a result, "no segment of the audience was eager to watch the show again." Most networks passed on it, including NBC. Still, there were a handful of executives...