With KFC's recent social media firestorm surrounding an automated promotional message, it's important for brands and agencies to reflect on how to prevent communication missteps. All across the advertising world, teams are under pressure to always be creating content, whether it's to satisfy ever-changing and often capricious algorithms on platforms or to juice more engagement...
Skating culture has seen fluctuating popularity since the '70s as well as a recent resurgence thanks to social media. Even rapper and business mogul Dr. Dre appreciates a good pair of roller skates. Unfortunately, his beloved skates are also the objective of a high-velocity heist. At least, that's the subject of a new short film...
If you've ever worked in social media or digital marketing for a brand, chances are you've had your fair share of moments when panic sunk in as you've realized something that should not be live on your channels was published. As someone who has worked in the space for 14 years, I can tell you...