On this episode of Everything Is Better With Creators, we discuss the mantra "Evolve or Die." How do brands stay up to date amid the ever-changing social media landscape? And how are they using creators to succeed? Host Jamie Gutfreund interviews Adweek's chief content officer, Ann Marinovich, to help understand creators' impact on the marketing...
Following a decade in professional kitchens, including Michelin-starred restaurants, Poppy O'Toole is trying on a new apron: social influencer. O'Toole has amassed more than 2 million TikTok followers since joining the platform in 2020, where her fans eat up the self-proclaimed Potato Queen's recipes. O'Toole joined James Stafford, head of partnerships and community at TikTok,...
Fashion is more than clothing--it's a way for people to explore and express their identity and values. Subcultures and the communities within them are created and supported by the choices people make about what they decide to wear and where and how they buy their clothes. Neil Barrie, CEO of TwentyFirstCenturyBrand, and Jumoke Adekunle, global...
Fandoms are often an overlooked force in internet history. These micro-communities can help create a feeling of belonging and community, presenting brands the perfect opportunity to forge deep and meaningful connections. David Bates, CEO and creative director of creative agency Bokeh, and Pedro Zuim, global marketing director of Future Farm, joined Adweek's Lucinda Southern during...
In this week's episode of CMO moves, Shake Shack's Jay Livingston speaks with Adweek's creative and inclusion editor Shannon Miller. Like many, Livingston thought business school was necessary to become an executive. He never ended up taking that route, instead working his way through Bank of America, where he eventually left to become CMO of...
By default, Twitter doesn't allow users to send direct messages to other users if those users don't follow them on the social networking platform. However, users have the option to turn on a setting that will allow all users to send them direct messages, even if they don't follow them. Our guide will show you...
One of advertising's most prolific campaigns is getting a new jolt of life after going dormant for several years. ESPN is resuscitating its iconic "This Is SportsCenter" campaign with the help of its new lead creative partner, Richmond, VA.-based Arts & Letters. Wieden+Kennedy produced the bulk of the 400-odd ads that began airing in the...
As the Coca-Cola Company reevaluates its plans for the energy drink category--it discontinued Coca-Cola Energy in the U.S. and Canada in 2021 after introducing the beverage the year prior with a Super Bowl commercial--rival PepsiCo is continuing to invest in the growing market. Energy drink brand Rockstar, which PepsiCo purchased for $3.85 billion in 2020,...
GroupM is forming a new decarbonization coalition composed of 20 large clients--global advertisers whose combined media spend totals about $10 billion, according to the agency. This comes after GroupM introduced a global framework for measuring ad-based carbon emissions in July. It also follows last week's announcement from dentsu international that it's entering "phase 3" of...
Artificial intelligence-powered image generators have turned heads on social media for their ability to render often-realistic and fanciful renderings on any text prompt that one might imagine. And now they are quickly making their way into professional creative platforms. A series of partnerships have begun to integrate machine-learning-powered image generation technology into software and online...
The climate publisher The Cool Down, which was launched in July by the cofounder of Bleacher Report, Dave Finocchio, reached more than 1 million monthly readers in its third month of operation, according to the company--an audience the publisher intends to grow and monetize primarily through commerce. The nine-person startup, which raised $5.7 million in...
Tim Richards joined Nextdoor as head of global enterprise and mid-market sales. Richards had been chief revenue officer at influencer marketing platform Linqia. Tim RichardsNextdoor At the neighborhood social network, he will lead global direct advertising sales strategy and market expansion with the aim of accelerating the company's global growth and reinforcing its commitment to...
Many of today's young adults would likely trace their first lessons on logic and problem-solving back to the early days of Nick Jr.'s Blue's Clues and, in particular, Steve Burns. If the robust emotional response to last year's 25th anniversary marketing was any indication, many still feel beholden to the former host. Today, in a...
As a kid there's nothing quite so exciting as grabbing a crayon or a felt tip pen and scrawling out a hopeful list addressed to: Santa Claus, North Pole. The postal method is, of course, always optional. This year, McDonald's is giving a new meaning to this Christmas tradition with a campaign from Leo Burnett...
Twitter's self-described "Complaint Hotline Operator," Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser concerns about brand safety and ad relevancy. Brands including Paramount, eBay, Walgreens, Honda and Ford joined the audio conversation along with about 100,000 others. Advertisers are increasingly concerned about Musk's definition of free speech and how...
The U.K.'s most anticipated ad of the year--retailer John Lewis' Christmas campaign--is here, and this time it highlights a serious societal issue behind its typically emotive story. The ad, titled "The Beginner" and created by the brand's long-time agency adam&eveDDB, raises awareness of the many children who are in the foster care system, but through...
Former National Basketball Association chief marketing officer Kate Jhaveri joined TikTok as global head of marketing. Jhaveri will report to chief operating officer Vanessa Pappas and oversee consumer and brand marketing, as well as marketing to content creators, working closely with global head of business marketing Sofia Hernandez. She left the NBA after three years...
Reddit began rolling out a new community muting feature on its mobile applications Wednesday, aimed at giving Redditors more control over their experience on its platform. When a user mutes a community, that community's posts will be removed from their notifications and their Home/Popular feeds, including Home feed recommendations. The feature is starting out on...
Since the launch of its much-lauded campaign "Real Beauty" in 2004, personal care brand Dove has become synonymous with raising women's self-esteem. That mission has now been taken forward as Dove calls on other brands to rid advertising of digitally distorted images. "When you speak to a client or you are in a company, make...
Insider Intelligence issued its revised forecast for global ad spend in 2022 Wednesday, adjusting its numbers downward for all six companies it analyzed--Amazon, Google, Meta, Snapchat, TikTok and Twitter--but predicting a particularly rough ride for the recently acquired Twitter. The research firm pegged total 2022 digital ad spending worldwide at $567.49 billion, up 8.6% over...
According to the Influencer Marketing Factory, 97% of Gen Z use social media as their main form of shopping inspiration. As this younger cohort of consumers wield more power and influence, brands are tasked with building trust with them now or risk falling by the wayside. Timothy Armoo, CEO and founder of influencer marketing agency...
Some prominent leaders in the cannabis industry said they would have considered it a victory if even one state had legalized recreational weed sales during Tuesday's midterm election. As it turns out, two did, with cannabis continuing its steady expansion across America, making further inroads on the East Coast and in traditionally conservative strongholds. While...