You'll often hear of creative advertisers discovering their interest via pop culture, whether it stems from an iconic billboard or a music star's distinct creative direction. Freelance creative director Javier Osorio is no different in that respect, but he does cite an interesting, very specific source of inspiration: the classic 1960s sitcom, Bewitched--more specifically, one...
Today's cannabis retail landscape--defined by striking consumer brands and increasingly mainstream marketing strategies--is nearly unrecognizable compared to the industry's earliest innings. However, as more adult-use states reach a point of market saturation, cannabis brands must learn to holistically reach their target audiences to maintain and grow market share. On the surface, industry sales appear to...
One of the most widespread criticisms of new Twitter owner Elon Musk's plan to make verification of accounts part of its retooled, $7.99-per-month Twitter Blue subscription service was that it went against the reasons for implementing verification in the first place--ensuring that accounts and the people behind them were authentic. Twitter came up with a...
The economy has only gotten more volatile over the past year, but one thing appears certain: Major brands saw their cumulative value increase substantially in 2022. Specifically, the top 100 brands ranked by Interbrands' annual report topped $3 trillion for the first time in the 22 years the global consultancy has been calculating major marketers'...
Throughout his extensive career, Daniel Craig has stoically (and stylishly) battled terrorist organizations, solved complicated murders and even faced off with extraterrestrial beings in Cowboys and Aliens. Suffice to say, he has become one of the enduring faces of the action genre, seemingly all too prepared for a moment of drama and intrigue. But in...
By default, animated avatars will automatically animate as users browse the Mastodon mobile application. However, users have the option to disable animated avatars if they no longer want to see these animations. Our guide will show you how to turn off animated avatars in the Mastodon mobile app. Note: These screenshots were captured in the...
The significant layoffs that Meta CEO Mark Zuckerberg warned of during the company's third-quarter-2022 earnings call in October have arrived, and it's not pretty. Zuckerberg said in a note to employees early Wednesday, shared in the Meta newsroom, that more than 11,000 of its 87,000-plus employees were laid off, marking the first headcount reductions in...
Swedish electric car brand Polestar is to establish an in-house creative agency as it formalizes how the company produces both product and brand marketing. Speaking at Social Media Week, Polestar's chief marketing officer ?sa Borg discussed the automotive company's design-led ethos and revealed the move which would see the internal agency focus on campaign development,...
LinkedIn Learning introduced several new ways for companies and organizations to boost engagement and craft stronger development programs for their employees. The professional network wrote in a blog post Wednesday, "With turbulent times expected ahead, C-level leaders say their top workforce priority over the next six months is to keep employees motivated and engaged. And...
Showing the same ads to the same people over and over benefits neither the advertisers nor the viewers, and Google's global rollout of target frequency for YouTube is aimed at preventing that from happening. Marvin Renaud, director of global video solutions for Google and YouTube, explained in a blog post Wednesday, "Achieving the right video...
The Mastodon social networking application has multiple visual themes to choose from: Dark and Light. Users can choose which theme they want to use at any time. Our guide will show you how to turn on dark mode in the Mastodon mobile app. Note: These screenshots were captured in the Mastodon app on iOS. Step...
Mixed signals currently being sent by a range of economic indicators are making it hard for business leaders to move forward with their plans, let alone make any bold decisions. It's hard not to feel a bit paralyzed. Take it from me, things felt a lot worse--even dire at times--back in 2009 as the Great...
Xanthe Wells joined Pinterest as vice president of creative, where she will lead all concepting, content, creative, design, experiential and writing for the platform's marketing department. Wells had been senior director, creative and executive creative director, global brand marketing, devices and services at Google, covering brands including Google Fi, Google One, Google Pixel, Nest and...
Last week, Elon Musk tweeted that Twitter has suffered "a massive drop in revenue, due to activist groups pressuring advertisers" to leave the platform. But new data from corporate spending platform Ramp, which analyzes $10 billion a year in transaction volume, shows that some companies have increased their spend on Twitter since Musk took over....
No one likes an uninvited guest showing up at a private party and snooping on every conversation. For some publishers, that's playing out on their sites, but with more damaging repercussions, like exposing them to data leakage, damaging audience trust and leading to missed revenue opportunities. Cookie syncing is when ad tech companies map a...
In a resort town on the tip of the Sinai peninsula, global leaders are gathering this week to hash out how, exactly, they're going to meet the climate goals they set last year in Glasgow. The meeting is officially titled the Conference of Parties 27, or COP27. It's a convoluted name that refers to all...
All it took was bringing food, technology and games onto the driving range to help Topgolf convince even golf-averse visitors to pick up a club. Now, Topgolf alums Ken May and Erik Anderson each want to bring the concept to other sports. May, the former president of Krispy Kreme and CEO of FedEx, joined Topgolf...
Three years since Disney+ first launched, and a month ahead of its much-anticipated ad-supported tier, the streamer's subscriber numbers just keep soaring. Disney+ added 12.1 million subscribers in the fiscal fourth quarter, for a total 164.2 million global subscribers, Disney said Tuesday. Nearly 2 million of those new Disney+ subscribers came from the U.S. and...
Gaming publisher King, the company behind mobile phenomenon Candy Crush, will build its use of creators, alongside its YouTube and TikTok strategies, as its focus on creating "niche communities" grows. Speaking at Social Media Week Europe, King's director of social marketing and creators Roberto Kusabbi outlined the strategy while discussing the success of the 10-year-old...