Tumblr is having some fun at Twitter's expense. Rather than paying $7.99 per month for subscription service Twitter Blue and its on-again, off-again verified checkmark, which only verifies that the account holder is paying $7.99 per month, Tumblr is offering a double blue checkmark for a one-time price of $7.99. Tumblr Tumblr said on the...
Top executives continued to flee Twitter last week, including one who had been front and center since Elon Musk took over the company Oct. 27, and another who left, pulled a 180 and returned to the company. Speaking of pulling a 180, after several tweets seeking to reassure people about the social network's moderation efforts...
People aren't static, and neither are brands. But how can you keep a brand fresh without negating all the familiarity of its previous incarnation? In the latest episode of Let's Talk About Brand, host Christine Gritmon talks with designer Marisa Messick of Quill and Co. Messick has helped create and re-create many brands, from florist...
Measurement is still broken at Nielsen, at least according to the audit committee of the Media Rating Council. The MRC voted to maintain the suspension of accreditation for Nielsen's national ratings, according to a letter sent to clients viewed by Adweek. It's been over a year since the MRC stripped Nielsen's accreditation after the measurement...
Brands can now place ads on the Instagram Explore home directly via the Instagram Marketing API (application-programming interface). A new endpoint is not required, as brands can simply use the new INSTAGRAM_EXPLORE_HOME placement option, which enables them to update their application to let clients create and preview ads in Instagram Explore home directly via the...
With the holidays just around the corner, travelers are already expected to experience delays, missed connections, cancellations and a lot of headaches at the airport. However, beer brand Corona has the perfect solution--and destination--in case you miss your flight. To give travelers some relaxation this traveling season, Corona collaborated with David Bogot? to launch its...
This year's Hispanic Heritage Month inspired some great work, including investment in education, support of artists and creators, limited-edition collections and more--but also several opinion pieces detailing how brands missed the mark on celebrating authentically. It's not easy to come up with one tagline or capsule collection that encapsulates the entire Latinx experience. Latinx creatives...
To celebrate how soccer can unify players and fans around the world, Adidas has released the latest part of its ongoing "Impossible Is Nothing" campaign ahead of the FIFA World Cup taking place in Qatar. The "Family Reunion" spot from TBWA will run for the next month and features a number of players, such as...
Discord allows each server to have up to 50 custom emojis. Anyone with the "Manage Emoji" permission, as well as the server's owner, can upload custom emojis to a server. In addition, if someone is a Nitro or Nitro Basic subscriber, they can upload 50 additional emojis to a server, including animated emojis. It's possible...
As always, Adweek's 2022 Most Powerful Women in Sports list honors the women redefining the sports landscape. While that elite group hails from different backgrounds and each offers unique perspectives and insights about the state of sports, there's one thing they agree on: Serena Williams is the true GOAT. When we asked this year's lineup...
As users browse content in the Mastodon social networking application, they may come across content and/or users they're not interested in seeing. Mastodon allows people to mute other users in order to stop seeing their content on the platform. Our guide will show you how to mute someone in the Mastodon mobile app. Note: These...
Live shopping offering Pinterest TV made its debut in the U.S. last November, and Pinterest said Monday that content from the initiative can now be viewed in Canada, just in time to provide inspiration for the holiday shopping season. Pinterest TV enables brands and creators to showcase and tag products that Pinners can then purchase...
In today's episode of Home / Work, host Antonio Lucio sits down with Carolyn and Douglas Everson. Carolyn currently serves on the board of Coca-Cola and was previously president of Instacart and vp of the global business group at Meta. Douglas was previously director of global multichannel marketing at pharmaceuticals company Merck. Now retired, Carolyn...
In this week's episode of To Dine For, host Kate Sullivan is joined by Gary Vaynerchuk. Also known as Gary Vee, Vaynerchuk has risen from a liquor store clerk to one of the most successful entrepreneurs of our time and one of the most sought-after speakers in business. An immigrant from Belarus, Vaynerchuk and his...
American Express is marking its 13th annual Small Business Saturday Nov. 26 by teaming up with TikTok on the #ShopSmall Accelerator. The video toolkit provides small and midsized businesses with best practices and resources to reach Generation Z and millennial shoppers via the video creation platform during the holiday shopping season, as well as to...
With the World Cup around the corner, McDonald's is launching the same campaign across more than 75 of its markets for the first time ever. The brand's largest global campaign to date plays on the simple truth that there are a couple of things that can unite people from around the world: a love of...
After an exhausting few years of pandemic-related uncertainty and turbulence, the job market is expected to continue experiencing unpredictability as fears of a recession loom. Jack Kennedy, U.K. and Ireland economist at Indeed, took the stage during Adweek's Brandweek Europe to provide insights on what the next few months might hold in terms of recruiting...
Creators are finding that brand-sponsored content on platforms like Instagram and TikTok are not performing as well as organic posts, occurrences that are potentially spurred by algorithms suppressing certain content that does not directly benefit them. As well as general frustrations, this has the power to impact the relationship between creators and their brand partners....
While announcing a new global management structure made up of existing senior leadership to service under president and chief executive Hiroshi Igarashi, agency network Dentsu has also revealed the conclusion of the sale of its joint venture in Russia to its local partners. From around January 1, the company aims to integrate Dentsu International and...
For its Christmas campaign, U.K. grocer Asda has brought back Will Ferrell's arguably most beloved character: Buddy the Elf. The wildly popular ad is giving consumers warm and fuzzy feelings ahead of the holiday season. James Fox, chief client officer at Havas London, and Stephi Brett-Lee, senior director of brand communications at Asda, joined Adweek...
"Purpose-driven" brands? What a crock. For the past five years or so, purpose-driven anything--be it brands, marketing, companies or what have you--has found itself squarely affixed within the zeitgeist of our industry, the talk of today's most prominent marketing thought leaders. But what is there to debate? Should brands be purpose-driven? Of course they should,...
Behind every successful brand--and its CEO--stands the person who keeps the organization running smoothly and efficiently. That's why we dedicate our Adweek 50 award every year to those working behind the scenes to drive growth in big ways at their respective companies, bringing recognition to those who may be overlooked today but will be running...
After two years of pandemic delays, cancellations and general upheaval, sports--and its rabid fan bases--are finally seeing a return to normal as we close out 2022. With sky-high ratings across all networks, expanding women's sports leagues and the explosion of sports betting, this has been a game-changing year in the space--with Adweek's 2022 Most Powerful...
Nine combined Olympic gold medals. Six WNBA championships. Twenty-one All-Star appearances. One WNBA MVP. Sue Bird and Sylvia Fowles, two of the most decorated and prolific basketball players in WNBA history--and both among Adweek's 2022 Most Powerful Women in Sports honorees--each said goodbye to their professional careers a few months ago, choosing to retire at...
Oscar-winning director and actor Taika Waititi has a way of finding the heart of any given scenario, which is a major part of how he's won over so many fans throughout his two-plus decades as a performer. For Amazon's 2022 holiday campaign, he's bringing that sense of kindness and optimism to a touching story about...