Bumble copies Tinder’s Super Like with new ‘SuperSwipe’ feature
Dating app Bumble has introduced a new feature it’s calling SuperSwipe, which is basically a clone of Tinder’s Super Like. Its purpose is to signal a greater level of interest in a particular profile you come across that stands out from the swiping masses. Instead of just thumbing them to the right, you can now tap the new heart icon on a user’s profile to perform a SuperSwipe. Then, when your profile comes up at some point in their own killing-time swipe session, they’ll see a little indicator that shows you went so far as to SuperSwipe them.
Do SuperSwipes and Super Likes reek of desperation? Of “hey, look at me”? Are we better off playing it cool, eliminating any extra influencing factors, and sticking with the core left and right...