Any event can be instantly improved with a good snack. But what's one to do when snacks are not allowed? Instacart has a potential solution: turn your event wear into a secret carrier and just sneak the tasty treats in. In an effort to break some rules and inspire snacking wherever you are, Instacart took...
In Canada, patio season is a big deal. And Jack Astor's has found a clever solution to enable remote workers to "Patio like a boss" while the weather is still nice. The Canadian restaurant chain and its creative agency partner, The Garden, launched the "Work From Patio" social campaign to encourage customers to ditch their...
It was a risk, more than 40 years ago, for a burger purveyor like Hardee's to add made-from-scratch biscuits to its menu. But it paid off when the freshly-baked breakfast staple began selling like, well, hotcakes. As an homage to the Southern favorite, Hardee's is launching the famous carb's first boozy brand extension. Tapping into...
Leading safety footwear and apparel brand Red Wing Shoe Company has a history of supporting workers that stems back to 1905. For Labor Day, the brand believes the work done by trade workers in America should be celebrated especially on Labor Day. To emphasize this, Red Wing will not offer its products on sale for...
While announcing that it intends cut up to 20% of its global workforce, Snap has also restructured its international leadership beginning with the hiring of Ronan Harris, who has been Google's U.K. and Ireland chief for the last 5 years. In a note Tuesday, chief executive Evan Spiegel outlined the intention to cut staffing as...
California lawmakers passed a distinctive bill designed to improve the online safety and privacy of children in the absence of federal law. The California Age-Appropriate Design Code Act will require platforms including Instagram, YouTube and TikTok, along with other businesses that offer "an online service, product or feature likely to be accessed by children," to...
More than four decades since the first reported cases of HIV, the condition still carries a lot of stigma, prejudice and misunderstanding. A 2021 survey from U.K. charity National AIDS Trust revealed largely false and negative views of HIV: only one-third of respondents said they had sympathy for people living with HIV, two in 10...
Economists are divided over whether the dreaded "R" word, a recession, is imminent--but what is clear is that times of economic uncertainty are ahead. There are some factors that are out of our control, and without a proper strategy, these uncontrollable elements can cripple even the most successful agencies. The key is to start preparing...
Fashion brand Madewell might be best known for denim, but it also wants to be the go-to brand for those who value self-expression and create content around it. More specifically, the social platform is courting young consumers who use TikTok and Instagram to do so. For its newly launched campaign, "When the Fit Hits," the...
Labor Day sales typically focus on big ticket items like appliances and mattresses, while offering a chance to get seasonal apparel and outdoor furniture on the cheap before stores rotate their inventory. But as inflation has slashed discretionary spending, a RetailMeNot survey of more than 1,000 shoppers shows most plan to focus on the essentials...
We marketers have heard every single variation on the "funnel" metaphor imaginable. It's collapsed, it's dead, it's come back to life as a flesh-eating zombie--and every possible scenario therein. Wherever you stand on the funnel issue, I think we can all agree it's more slippery and has gotten faster. And arguably, retail media has the...
Everyone has different sides to their personality to express, an insight accessories and jewelry brand Swarovski has tapped into while working alongside Sex Education actor Aim?e Lou Wood. Together, they want to help consumers recognize and express what is right for them as they aim for better. Swarovski is an 127-year-old Austrian-based business known for...
Women-operated and founded podcast network Lemonada Media is launching a book club in partnership with publishing company Penguin Random House. Starting September, the Lemonada Book Club will select recent or upcoming fiction and nonfiction book releases under PRH--aligned with topics related to its podcasts, like romance, wellness, resiliency and personal growth--and discuss them via the...
In its first enforcement action under the online privacy law, California reached a $1.2 million settlement with retailer-brand Sephora last week. Although the company was found to have violated the California Consumer Privacy Act (CCPA), Sephora's point of contention came from the loose definition of the term "sale" under the law, where CCPA doesn't define...
Earlier this week, the Federal Trade Commission sued ad-tech firm Kochava for selling data that violates user privacy. It alleges that the company allows access to identifiable data about people's visits to reproductive health clinics, places of worship, addiction treatment centers and other sensitive locations. Experts have been wondering why the FTC has singled out...
One of the added complexities of modern life and being forever connected is retaining battery charge daily, an anxiety Swedish car-maker Volvo's Recharge car campaign recognizes. Promoting its plug-in hybrid vehicles as "electric cars with a back-up plan" to Swedish drivers, the minute-long spot features a family who are constantly using technology to stay connected....
Hyundai released its first all-electric vehicle in 1991. That Sonata sedan topped out at 37 miles per and hour and could only go about 44 miles on one charge--not exactly competitive with its gas-powered counterparts. In the three decades since, Hyundai has continued to pour resources into EV research and development. In the U.S., the...
Unilever is the latest business to fall foul of ad regulators for making "unclear" claims relating to the environment. Cleaning product brand Persil has been hit with an ad ban for a TV spot which ran in the U.K. as part of its longstanding "Dirt is Good" campaign. The ad focused on the product's sustainability...
Netflix finally found the strategic leaders for its upcoming ad-supported tier. Snap's chief business officer Jeremi Gorman will join the streaming giant as president of worldwide advertising as Netflix prepares to make its way into the world of ad-supported streaming. Netflix also snagged Snap's vp of sales, Americas Peter Naylor, who will serve as vp...