Dunkin' is now Donuts'. If you were groggily scrolling social media on April 1, you may have briefly fallen victim to one of many brand pranks: Califia Farms unveiling a pickle-flavored creamer, the Duolingo owl starring in a multilingual musical on ice, and Nathan's Famous hotdogs coming aboard JetBlue. April Fools' Day has evolved from...
In the tumultuous summer of 2020, when Black Lives Matter protests proliferated in the wake of George Floyd's murder, one portent of social change came from corporate America. One by one, companies promised to beef up their diversity, equity and inclusion (DEI) efforts, pledging upward of $50 billion to do it, according to figures from...
Northwestern Mutual stands at the forefront of blending traditional financial wisdom with modern engagement, navigating the complexities of consumer expectations in the digital age. Through the lens of CMO Lynn Teo, we explore how the brand is redefining financial services to resonate with a younger, digitally savvy audience. Teo's strategic vision showcases the importance of...
In this episode of Brave Commerce, Mir Zaman, vice president of commercial operations at Spectrum Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to provide insights on leadership, innovation and adaptability, offering strategies for navigating dynamic business landscapes effectively. The discussion starts with Zaman introducing Spectrum Brands, a company operating in three diverse industries: Home...
April is Bowel Cancer Awareness Month and Testicular Cancer Prevention Month. However, while charities raise awareness and tutorials for self-exams readily available on YouTube, such videos are often boring or cringeworthy. To create a self-exam reminder that audiences would watch, the U.S.-based Testicular Cancer Society launched "Highlight Your Balls." Created by agency FP7 McCann Dubai,...
Social commerce is quickly revolutionizing traditional ecommerce and radically disrupting brick-and-mortar retail. It moves the entire shopping experience onto social media platforms, from finding and researching products to directly purchasing them. It integrates product showcases, in-platform brand pages and native checkout, all in one place. The obvious benefit to consumers is the uninterrupted social media...
Brands and their agencies are increasingly using artificial intelligence-generated focus groups to simulate conversations with potential customers in order to inform campaigns, saving time and money and asking more sensitive questions. At ad agency Supernatural, chief strategy officer Mike Barrett asked an AI-generated persona what the most impactful challenges of cancer are, informing the campaign...
Stagecoach, the top-grossing country music festival in America--which may or may not get a visit from Beyonce this year--is breaking ground in the modern temperance movement by inking its first booze-free beverage partner for the upcoming three-day event near Los Angeles. The alliance between festival organizer AEG's Goldenvoice and non-alcoholic bottle shop The New Bar...
While neurodiversity remains underrepresented in advertising, a British household brand is on a mission to increase public understanding about autistic experiences. Vanish, a garment care brand owned by Reckitt, launched the second installment of a campaign to shift perceptions about autism. This time, it is calling on the general public and leaders in schools, businesses...
Business-to-business is, well, big business. (Its name alone contains double the business of B2C.) Consider this: U.S. B2B ecommerce sales are forecast to grow from $1.7 trillion in 2021 to more than $3 trillion by 2027, according to Forrester. And that's just online. Plenty more hospital equipment and accounting software are sold IRL. ADWEEK's second...
It used to take days to craft the perfect RFI response--the first of several steps agencies take when competing in notoriously arduous pitch processes. Now, planners at Stagwell agency Gale can do it in 90 minutes, with help from an AI bot that thinks like Brad Simms, the agency's chief executive. The bot is also...
When creator Robyn DelMonte--who shares marketing ideas with her 650,000-plus followers on TikTok--walks into a meeting with a brand, it's not uncommon that only half of them have TikTok on their phones. "There's still such a disconnect," DelMonte said. "Sometimes I get a deck and it boggles my mind." At ADWEEK's Creator Roundtable, four top...
New York, NY, April 1st, 2024 - Suzy, a leading end-to-end market research software platform, is thrilled to announce the renewal of its partnership with ADWEEK, a leading source of news and insights covering marketing, media and technology, for the podcast, The Speed of Culture. The partnership, which first took the ADWEEK Podcast Network by...