The ecosystem of streaming television is going to continue its surge this year, with premium programmers like Max, Disney+, Peacock, Amazon Prime Video and others collectively growing 13% to $10 billion in ad revenue, according to Interpublic Group's investment arm Magna. But while this creates a host of new advertising opportunities for marketers, dozens of...
John Deere is running a celebrity-driven social media campaign for the first time in its 185-year history, as it kicks off a contest to recruit a "chief tractor officer" who will create TikTok content for the brand. San Francisco 49ers quarterback Brock Purdy launches the search alongside fellow player Colton McKivitz. A promotional video for...
Warner Bros. Discovery wants to be upfront about its data strategy. Top line Today, WBD announced that David Porter has been named head of ad sales research, data and insights. The company noted in a statement that the announcement comes ahead of its May 15 upfront presentation in New York City. Between the lines In...
In this episode of Brave Commerce, Nathalie Gerschtein, president of consumer products at L'Oreal, joins hosts Rachel Tipograph and Sarah Hofstetter to share strategies for navigating the ever-evolving beauty industry landscape. Gerschtein attributes her long tenure with L'Oreal to the company's commitment to providing growth opportunities and a culture that encourages learning and innovation. She...
After graduating from the historically Black university Morehouse, DeAndre Brown looked forward to entering the workplace and soon landed internships in both government and corporate settings. As the youngest employee, he quickly identified the antiquated norms in the workplace (see: bragging wars over long hours) and, as any good Gen Z-er, used the experience as...
CTV is growing FAST amid the ad industry's record-setting results in 2023. Ahead of upcoming NewFronts events, the Interactive Advertising Bureau (IAB) released its annual Internet Advertising Report today, revealing that the ad industry hit new highs in 2023. According to the report conducted by PwC Advisory Services LLC, internet ad revenues reached a record...
Add some NFL jerseys to the football memorabilia lining the walls at your local Applebee's. Today, the National Football League announced Applebee's Grill + Bar as its "official grill + bar" sponsor in a multiyear deal starting just in time for the upcoming NFL Draft. The more than 1,500-location casual dining chain has ensconced itself...
It's no secret that Amazon has dominated retail media for most of the past decade. However, there are several grocery and specialty retailer challengers outside of the ecommerce giant's shadow powering growth and speculation into how this ad category will transform the marketing ecosystem. Emarketer estimates global retail media ad spending will hit $54 billion...
Chief marketing officers are moving in and out of the role at a faster pace than any time in the past decade. Last year, the average tenure of top marketers at the nation's 100 largest advertisers was around 37 months, according to search and advisory firm Spencer Stuart. That's down from 40 months in 2022....
There's no one path to the chief marketing officer (CMO) seat, and Taco Bell's top U.S. marketer Taylor Montgomery is living proof. Having cut his teeth working on strategy for brands including Clairol and Always at Procter & Gamble (P&G), Montgomery joined Taco Bell in 2016 as senior manager of brand and marketing innovation. Now...
Forget ChatGPT. The search engines of 2024 that don't use generative AI have become a puzzle for marketers to figure out. Ads are harder to control and more expensive, said Sweetgreen's director of media and growth Jeff Lin at the Possible Miami advertising conference in Florida. "Make sure that you're establishing the right success metrics,...