A few years ago, the London tabloid Daily Mirror published the results of a study that found that 4 in 10 people don't know how to use basic grammar. According to a 2019 survey from Grammarly, 64% of people send emails containing typos and grammatical errors. And after scouring the homepages of 799 technology companies,...
The Caitlin Clark effect is getting an assist from bars committed to women's sports as March Madness hustles into Final Four weekend. But reaching this point meant overcoming long odds. A year ago, hospitality veterans Claudia Capriles and Alexandra Murray had just finished raising funds for their pop-up bar Athena Keke's. Named after their cat...
Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great measures of our own, breaking down what the latest measurement updates mean as the NewFronts...
In the summer of 1993, readers of the Los Angeles Times opened their papers to a startling bit of news--and for once it wasn't about wildfires, mudslides or Michael Jackson. "Work clothes worn by dad and other unhip people are now all the rage among some youths," ran the headline. And while the story mentioned...
The night before his 16th birthday, Rick Barrack camped out at the DMV in Louisville, Ky., to get his driver's license first thing in the morning. The eagerness to get behind the wheel of his prized silver-and-red 1979 Chevrolet Camaro didn't end there--he was pulled over for speeding on the very first drive. "That was...
Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data quality worsens with cookie decline. Metadata is data about the environment of the ad, said Mike O'Sullivan, co-founder of the data firm Sincera. "It's data that puts the transaction in context," he said. While metadata...