In the flush of obituaries following the death of O.J. Simpson on Wednesday, media outlets have found themselves looking back on one man--and many careers. There's Simpson the Hall of Fame football star and the actor who popped up in films like The Naked Gun. There's Simpson the sportscaster, franchisee, real estate investor and--memorably--the face...
Amazon is making a prime hire for its video ads team. Today, the company confirmed to ADWEEK that it is hiring former Comcast NBCUniversal executive Krishan Bhatia as vp of global video advertising. This is a new, global role, with Bhatia's duties spanning everything from strategy to go-to-market and sales. "We are delighted to welcome...
After 44 years in the business, creating some of advertising's most iconic work, David Lubars deserves to do nothing for a while. Lubars is set to retire from his post as chairman and chief creative officer of BBDO Worldwide, and he told ADWEEK that as he starts his retirement, he's going to do nothing, "and...
Last year, rapper Lil Yachty made the unusual move of adding his 11.3 million Instagram followers to his Close Friends list on the app. His fans were confused, wondering why a globally famous figure had invited them into an intimate circle. Lil Yachty posted on Instagram as if only his closest friends were watching, becoming...
Paramount Global has hired the bank Oaklins DeSilva+Phillips to explore the sale of VidCon, a live event franchise focused on the creator economy, according to a source familiar with the matter. The company is hoping to secure a strategic buyer for the experiential property rather than a private equity firm, according to the person. The...
Megan Thee Stallion has always had a front-row seat to the evolution of content creation on social media. The rap superstar first started posting her freestyle videos on YouTube as early as the 2010s before her rap in a Houston artist cypher went viral on social media in 2016. The Grammy Award-winning artist's original content...
Olympic gold medalist Simone Biles shocked fans and onlookers when she paused her celebrated gymnastics career and withdrew from the 2020 Tokyo Games, citing stress and burnout. Her decision was a significant moment that sparked a global conversation about mental health and athleticism. Now the world-renowned gymnast has returned to the sport, with her sights...
Massachusetts-based cannabis conglomerate MariMed has broken ground in its home state--and for the industry broadly--by inking a deal as the exclusive weed sponsor at two popular Boston music venues. The alliance kicks off within one week and spans the 2024 calendar year, weaving MariMed product messages into the live experience at MGM Music Hall at...
Every agency wants to be paid its worth for its services, and there are many compensation models that agencies and brands use for payment, but finding the right one that is equitable for both sides, and is easy to implement, is sometimes as clear as mud. A new paper--a collaboration between the American Association of...
Puma wants to be known as the "fastest" sports brand in the world, and it's hoping the Paris 2024 Summer Olympics will help it cement that status. The German sportswear company has unveiled its first global brand campaign in a decade, "Forever Faster," highlighting its performance prowess and targeting everyone from athletes to your regular...