You've aced the interview process and made the final shortlist. But there's one more step: Write a comprehensive test assignment (entirely for free) and hope you get the role. It requires days of work with no guarantee--and often, the job isn't even available. Employment scams vary, and there are times when companies seek your ideas...
When sports marketing moves at the pace of the game, Coca-Cola can't keep its campaigns or creativity bottled up. At the beginning of this year's NCAA men's and women's March Madness basketball tournaments, The Coca-Cola Company and its partners at Cartwright Creative released a one-minute spot for Coke Zero Sugar, "Free Throw Madness." The spot...
Red Lobster's Cheddar Bay Biscuits are one of its most beloved dishes, a craveable snack often spotlighted in the restaurant chain's social media activity. Fans have shared so many posts expressing their love for the fresh-baked bread course that Red Lobster had enough material to train an AI song generator to produce 30 new tunes...
As brands, publishers, agencies and programmatic adtech firms work to make media plans that emit less carbon, new challenges emerge, from publishers needing more data to make their sites cleaner, to low adoption from the buy side. Current challenges were a key theme at the Green Media Summit in New York last week, where around...