Новости за 12.04.2024

The digital age has ushered a revolution in media consumption, with livestreaming becoming a pivotal battleground for audience attention. Amidst this shift, platforms that prioritize interactivity and community are emerging as leaders, reshaping entertainment, gaming and social communication. Ben Keighran's live sports broadcasting platform, Caffeine, epitomizes this transformation, offering a glimpse into the future of...

In this week's episode, host Cathy Hackl returns from Summit at Sea where she shared a talk about spatial computing and wearables. The hosts discuss Apple discontinuing the Apple car. They discuss Apple and home-focused development like robots and security within the Apple ecosystem. Lee brings up the FCC to vote on restoring net neutrality...

When AT&T Business teed up a brand campaign targeting mom-and-pop shops with a reunion of The Office cast, The Masters provided the perfect grounds for an opening drive. Actor Rainn Wilson (The Office's Dwight Schrute) joined AT&T and its partners on an integrated Omnicom team led by BBDO, teasing the latest installment of AT&T Business's...

Time can seem to stand still in action movies when the star gives a big speech during a disaster or while a countdown ticks towards calamity. French broadcaster Canal+ pokes fun at this trope with an ad where the classic inspirational monologue doesn't go as planned. The nearly four-minute film starts with a frantic call...

After its viral Super Bowl campaign featuring actor Michael Cera, skin care brand CeraVe is again blurring the lines between advertising and entertainment with a movie trailer for a romantic comedy. The trailer previews a fake film, The One Under the Sun, that has all the makings of a Netflix romcom sensation, with a woman...

After debuting on the stock market with a pop in March, Reddit chief marketing officer Roxy Young joined ADWEEK's Social Media Week event in New York this week to bust some myths for advertisers still leery about appearing on the community-driven platform. Young outlined the platform's performance prowess and how the community appreciates conversations from...

Quaker followed up the tear-jerking, decades-spanning film that introduced its "You've Got This" platform by tugging on heartstrings again. This time, "100 Reasons to Rise" documents people between the ages of one and 100 having breakfast before a big day. Academy Award nominee Misan Harriman and his close collaborator, Domizia Salusest, took black-and-white photographs of...