If you caught my LinkedIn post, you know I've got some serious beef with the current ad agency model. I mean, let's call a spade a spade--it's broken. Outdated. And in desperate need of a shake-up. Apparently, I struck a nerve because that post blew up. We're talking over 800,000 impressions, 5,000 reactions and a...
Heineken is the latest brand getting comfortable with generative AI chatbots. The brewer has integrated a gen AI chatbot into its cloud platform, KIM (Knowledge and Insights Management), letting Heineken's global workforce of 2,000 staffers query structured and unstructured data, including over 8,000 files of consumer information, interviews and reports, for real-time insights. Employees can...
The creative leadership carousel continues to turn. David Lubars recently announced his retirement after four decades at BBDO. Chris Beresford-Hill, who had been at Ogilvy as president of advertising for North America, left there to replace Lubars at BBDO. Now, Dentsu Creative chief creative officer of U.S. and LATAM, Rafael Rizuto, has departed Dentsu to...
On this week's episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss AirChat, a new social audio app. AirChat uses voice transcription to turn your voice into a text note. Kebler describes AirChat as a walkie-talkie for people to discuss a specific subject and questions how the app received approval from the...
Tropicana, known for its premium orange juice, stands as a beacon of leadership and innovation in the beverage industry. Balancing a rich heritage with modern consumer demands, Tropicana is dedicated to high-quality, great-tasting and sustainable products. This commitment ensures the brand not only preserves its legacy but also resonates with today's health-conscious consumers. For an...
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing from Albertsons Media Collective, The Garage dives into the why, the how and the who cares of retail media innovation. On this week's episode, our hosts take a trip down...
The U.S. Cannes Young Lions Competition has its newest set of winners hailing from TBWA\Chiat\Day LA, Weber Shandwick, Initiative and FCB New York. The 2024 winners will represent the U.S. in the global competition during the Cannes Lions Festival of Creativity in June. The competition is growing in the U.S. with more 500 teams ultimately...
Even by Southern California standards, the traffic jam created by motorists heading home from the Coachella Valley Music and Arts Festival is notorious. In the hours after the annual concert's end, tens of thousands of revelers sit bumper to bumper on Interstate 10 as far as 60 miles west of the grounds. There's not much...
If an NBA superstar has Cheetle all over his Cheetos-eating right hand, he might whiff a few lefty high-fives. But, aside from slight embarrassment of the missed connection, it's no big deal. It's a different matter entirely if a cosmetic surgeon has to do that same switch-up, or a police sketch artist or a commuter...
Tipsy Scoop serves up sweet treats like spiked mint chip and vanilla bean bourbon that are meant to deliver a pleasant, light buzz similar to a dessert cocktail. But for years now, fans of the New York-based chain have been yearning for something that hits, well, a bit differently. Through a first-time collaboration with a...
What do a feature on Taylor Swift, a profile of Sam Altman and a piece about the James Webb telescope all have in common? Last year, all three Time stories were deemed unsafe for brands to advertise against. The issues came from brand safety technology errantly flagging broad swaths of Time's reporting as unsuitable for...