I'm no Gary Vee, but a recent LinkedIn post about my aversion to timesheets garnered over half a million impressions and sparked a surprisingly spicy debate about client-agency finances. I was curious about the volume of pushback from folks defending the hours-based billing systems that I believe may result in the death of our industry....
When it comes to travel, a road trip with loved ones is an American tradition. However, it can be frustrating when rental companies run out of cars during busy holiday weekends or when you decide to drive to visit family out of town at the last minute. That's where Turo comes in. Turo is a...
Even if you've never been to Chicago, you've probably heard that its hot dogs are the stuff of legends. Because there are so many different ways to prepare a hot dog in the Windy City, ordering regular old ketchup is considered a faux pas. But ketchup lovers need not suffer any longer. Getting ahead of...
Comedian and actress Kristin Wiig reprises her famous Saturday Night Live character, Target Lady, in Target's national ad campaign for its new membership program. Wiig's character, which she created at improv and sketch comedy group The Groundlings and later became a fixture of SNL in the early 2000s, was a dim-witted and quirky Target employee...
The 2024 NewFront's schedule is finally here. Though this year features new additions and companies such as Amazon and Peacock departing, IAB's 2024 schedule largely mirrors last year's lineup. Events take place from April 29th to May 2nd in New York, with presentations showcasing the latest innovations in technology, data and ads. "If you think...
Spotify's latest advertising product, Live Experiences, lets brands integrate with and sponsor its events for the first time. The company has hosted bespoke events for over seven years, but it has historically used them as marketing vehicles to promote new products, campaigns or artists, said head of experiential and content production Keyana Kashfi. "We wanted...
Around this time in 2023, Bud Light started a marketing firestorm when it partnered with transgender influencer Dylan Mulvaney and then seemed to distance itself from the relationship amid backlash. The fallout continues to smolder. Global mentions of Bud Light across social networks such as X, Reddit and Instagram surpassed 800,000 during the week of...
As influencer marketing has grown into a multibillion-dollar business, influencer trips have evolved into bigger and more lavish affairs, with brands looking to outdo their rivals. But many consumers are wondering if there's a ceiling to such extravagance. Criticism hit a high note earlier this year when beauty brand Tarte flew influencers, along with their...
Fri Forjindam knew New York wasn't for her after experiencing her first blizzard. After her master's, the Columbia University theater graduate moved to sunny Los Angeles and continued to pursue her acting dreams. To pay the bills, she landed a gig as an executive assistant at Thinkwell Group, the global design and production agency behind...