As racially insensitive statues of Stonewall Jackson, Robert E. Lee and others came tumbling down in 2020, they left empty pedestals. Racial justice organization Color Of Change has a plan for those spaces this Black History Month. An augmented reality project envisions them being topped with racial justice leaders, the late U.S. representative John Lewis,...
Havas Media is leaning into its investment and intelligence capabilities under new leadership. The agency has hired Amy Ginsberg as chief investment officer, responsible for overseeing the overall media investment vision and strategy as part of the North American leadership team. Ginsberg joins Havas from 2020 Adweek Breakthrough Media Agency of the Year Canvas Worldwide,...
Just like a newborn baby, Huggies is ready for a new beginning. On Sunday, Huggies will run its first-ever Super Bowl commercial, which is also a first for parent company Kimberly-Clark. The ad will debut a new global creative platform the involves a fresh look, feel and voice for the brand. The tagline: "We Got...
It's anyone's guess just how many Americans--beset with financial worries, pandemic dread and political upheaval--could hardly wait to see the complete adventures of Flat Matthew, the pancaked version of Matthew McConaughey that made its internet debut in January. But for those who were on their edge of their seats, there's good news: Doritos' full-length Super...
While several longtime advertisers are forgoing this year's Super Bowl, WeatherTech is doubling down by airing two 30-second spots in its eighth appearance during the Big Game. The ads herald a return to the "Made in America" messaging that the maker of automotive accessories, pet products and home goods is known for. The first of...
Romantics celebrating this Valentine's Day will have to get extra creative given the limited options for public intimacy given the ongoing pandemic. Since sending a love note isn't off limits during Covid-19, OkCupid wants to help folks upgrade their card game with some new options that capture the diversity of relationships in 2021. The dating...
Super Sunday is super for Snapchat, as well, with 61% of Snapchatters who responded to a survey by Snap Inc. earlier this month planning to watch Super Bowl 2021 and the same percentage anticipating that they will use the application during the event. Snapchat said in a blog post Tuesday that 44% of respondents plan...
Instead of a Super Bowl commercial, Lowe's is joining other brands like Planters, Kia, and Budweiser by giving back. The home improvement retailer is partnering with the nonprofit Rebuilding Together to donate toward critical home repairs for frontline workers every time the word "home" is mentioned during a commercial. It's also giving another $100,000 to...
Twitter will once again rain confetti containing tweets down on the field at the conclusion of Super Bowl 2021, with a nod to frontline workers this year. In addition to tweets from fans, players and teams, thank-you messages to frontline workers will rain down on the field at Raymond James Stadium in Tampa, Fla., following...
Men aren't shaving as much as they used to--and this was true even before bars, restaurants and offices were forced to close due to Covid-19. Part of the reason? Stubble has become acceptable. Beards look cool. Shaving each morning also takes time, and these days there never seems to be enough of that. And, according...