As the first ever Chief Customer Officer of Walmart, Janey Whiteside's key focus is looking after all consumer touchpoints and making lives easier. Her role includes all the areas that aren't typically part of the traditional functional expertise, including insights, data analytics, customer journeys. From the physical and digital products to launching Walmart+, their ever-growing...
Despite a recent report that the Tokyo Olympics could be canceled due to the pandemic, NBC is pushing ahead with its plans for the Summer Games, which were postponed from last year, rolling out a major shakeup to its Opening Ceremony broadcast. The network usually airs the Opening Ceremony in prime time, on a delay,...
Code and Theory was just handed a rebranding assignment like no other, tasked with reimagining the identity and visual representation of one of the NFL's oldest franchises as it moves away from a former team name widely regarded as one of the most racist in professional sports. The Washington Football Team has selected the digital-focused...
Rocket League, a popular esport featuring rocket-powered cars playing soccer, has brought in Ford's F-150 as a playable car. It's the first truck from a global automaker to enter the game, as previous activations centered around cars from media universes: Jeep from Jurassic Park, Dom Torretto's Dodge Charger from The Fast and The Furious, the...
Facebook head of business marketing, North America Doug Frisbie joined Snap Inc. as vice president of business marketing. Frisbie spent nearly 11 years at Facebook. In his most recent role, he led outreach to advertisers, agencies and marketing partners for Facebook and Instagram, and he also oversaw small business and vertical marketing during his tenure...
Did you know that Instagram features a #BuyBlack sticker that you can place on your Stories posts to show support for Black-owned businesses? Our guide will show you how to use this sticker in Instagram Stories. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Once you've taken or uploaded a...
CEO Mark Zuckerberg said during Facebook's fourth-quarter-2020 earnings call last month that the social network was "considering steps we could take to reduce the amount of political content in News Feed," and the company said Wednesday that testing along those lines is underway. Product management director Aastha Gupta said in a Newsroom post Wednesday that...
A great idea can strike at any time, but they often arrive when your mind is clear like mid-shampoo in the shower or that twilight time just before you fall asleep. Shoe company Brooks Running is betting that many people get their best ideas when running. The sneaker maker is encouraging runners to share the...
One of the early event casualties of Covid-19 last spring was the annual May upfronts week, as the pandemic forced all of the major media companies to postpone or cancel their presentations for buyers. But this year, at least one perennial upfronts week presenter--Disney--is returning to its usual position on the schedule. Disney will hold...
Consumers in large cities appear to want a break from their digital devices during the pandemic, a feeling that may allow out-of-home advertising to continue thriving in 2021. That's one of the findings contained in a report by the Out of Home Advertising Association of America (OAAA) and the Harris Poll. The study, Consumer Insights...