Key Insights Simon loves riding his motorcycle and doing laundry. When he's not shirtless, you can find him in distressed jeans and a leather jacket. He has an adorable black lab named Bridgerton--and will probably order a raspberry lemonade seltzer on your first date. His biggest turn on is cleanliness, and if things get serious,...
Mobile advertising and gaming outfit AppLovin is buying measurement provider Adjust in a deal that is reportedly close to $1 billion, and it's a move that comes as Apple's pending privacy updates will complicate the space. The purchase was confirmed on Wednesday in a statement and amounts to AppLovin's fifth acquisition in seven years with...
There are about to be more ways than ever to stream the Super Bowl, thanks to wider availability and the proliferation of smart TVs. As Sunday approaches, connected TV platforms are preparing for what they anticipate will be "the most streamed TV event to date," in the words of Amazon Fire TV's vp and gm,...
TikTok provided more details on special guests at its TikTok Tailgate at Raymond James Stadium in Tampa, Fla., prior to Super Bowl 2021, along with a look at some of the Big Game campaigns brands are running on its platform. Grammy Award-nominated pop superstar Miley Cyrus will headline the TikTok Tailgate, which starts at 2:30...
Continuing our Black History Month series in partnership with agency owner Derek Walker, highlighting the creative perspectives and success of Black industry professionals, we learn about how Cashmere acd Michelle Lawrence took on Big Tobacco. A 2016 PSA for Tobacco Free California (part of the California Department of Public Health) spotlights tobacco companies' predatory practices...
As most of us have realized by now, working and learning from home can also mean a lot more mess at home--and a lot more cleaning. During this year's Super Bowl, Procter & Gamble is urging viewers to ensure household chores are shared equitably between resident mess-makers. In a 30-second in-game spot highlighting its Dawn...