Just 11 months after the pandemic paused professional sports and put a halt to DraftKings' entire operation--costing the company millions--the sports betting platform has made it to the Super Bowl. With all the pomp and circumstance surrounding the Big Game, it's easy to overlook the fact that DraftKings' moment in Sunday's spotlight--the brand is running...
The biggest challenge for this year's Super Bowl advertisers has been been trying to strike the right tone in a year marked by high unemployment, political turmoil and a deadly pandemic. And several marketers came to the same conclusion: Hire a Saturday Night Live alum--two, if possible--to bring audiences some comic relief during the Big...
For Black History Month, Adweek has partnered with agency owner Derek Walker on a series that highlights the creative work, perspectives and successes of Black industry professionals. Today, we feature the work of Kevin Miles, a copywriter, creative director and writer. In his own words, he shares why an ad he created for the Longhand...
The chances of one piece of footage appearing in multiple Super Bowl ads would usually be phenomenally slim, especially since marketers aren't turning to stock video for an ad running on such a massive stage. But this is, of course, not like most years. With commercial production still heavily limited by the Covid-19 pandemic, stock...
When Erik Weihenmeyer lost his vision at 14, he was terrified. But it wasn't necessarily not being able to see that scared him--it was the idea of missing out on adventure. Determined to live a life without barriers, he took up wrestling, learned to kayak and eventually, became the first blind man to reach the...
He's a strict vegan, and she's a steak lover--can this relationship be saved? According to a new study from Sweet Earth Foods and OkCupid, a dietary mismatch like that might never happen in the first place. A recent poll from the brands, ahead of their collaboration on a Valentine's Day-themed stunt, found that meat eaters...
Droga5's "Journey to the Peak" campaign for ViacomCBS' upcoming Paramount+ streaming service would have been ambitious in a normal year. That the agency pulled the effort off in the middle of a pandemic only made for a steeper climb, and perhaps a more inspiring view from the summit. "Journey to the Peak" began its ascent...
Here's the thing you really want to know from Torrey Smith about Super Bowl 2021: He's betting on the Kansas City Chiefs over the Tampa Bay Buccaneers. Looking ahead to the Big Game on Sunday, Smith, a former NFL wide receiver and two-time Super Bowl champion, told Adweek chief brand officer Danny Wright that although...
FuboTV, a sports-focused virtual pay TV provider, is the first streaming service to join Unified ID 2.0, an open-source identity framework led by The Trade Desk. The addition of FuboTV, which has 455,000 paid subscribers as of last November, now adds a connected TV footprint to Unified ID 2.0. CTV accounted for 93% of FuboTV's...
Escapism might seem like the obvious theme for 2021 Super Bowl ads this year. But for the Feb. 7 game, analysis suggests brands should lean into the past few months' pandemic pain and social upheaval instead of avoiding it. Zeta Global, a marketing technology company, believes the most engaging ad buys will be those that...