Tampa Bay Buccaneers quarterback Tom Brady was named the Most Valuable Player of Super Bowl 2021, and there were more than 1 million tweets about him Sunday, with the goat emoji representing the most used one after his name. The social network said the most mentioned players during the game were: Tom Brady Bucs tight...
In a normal year, Super Bowl advertising is a strange art. Advertisers often make choices between product placement and message, humor and seriousness, tried-and-true tactics and the avant-garde. But how do you advertise in a Super Bowl after all that's happened in the year of the pandemic, racial justice protests, a contentious election and economic...
The Amazon Alexa spot featuring Michael B. Jordan was the most viewed Big Game ad on YouTube AdBlitz Sunday night. The top 10 Super Bowl 2021 ads by views on YouTube AdBlitz worldwide on Sunday were: Amazon Alexa, with Black Panther and Creed star Jordan as the voice assistant's ideal body. Jeep's The Middle, a...
Babies, Muppets and a familiar Super Bowl brand: that trio of themes comprised the most emotionally effective Big Game advertisements, according to System1, a predictive marketing firm based out of London that surveyed nearly 11,400 people in real time for its annual report. Among last night's winners, Huggies' "We Got You, Baby" took the top...
Facebook revealed additional categories of debunked information regarding the Covid-19 vaccine that it will begin removing from Facebook and Instagram starting Monday, as well as a global campaign to provide its users with authoritative information about the vaccine. The social network said it teamed up with leading health organizations, including the World Health Organization, to...
Norway has launched a swift, hilarious pushback against General Motors' Super Bowl ad--which featured Will Ferrell and his jealous grudge against the Scandinavian country for being the first to see electric cars sales overtake traditional cars. GM's Super Bowl spot followed three teaser ads which launched earlier this month and each end with the question:...
Key Insights This is the 9,109th issue of my daily newsletter and we're just about a month shy of its 25th anniversary. The fact that you are reading this means the world to me. My question is, is it valuable to you? Much has changed in the quarter-century since I started doing daily emails. I've...
Who tried too hard? Who struck the right pandemic tone? Who got it just right? Adweek international editor David Griner shares his top 10 Big Game ads. Community editor Ko Im, senior editor Nicole Ortiz and senior editor, memberships Jameson Fleming from Adweek share their sweet spots, the ones that made them laugh and the...
The Washington Post announced eight new positions to its technology coverage team, bringing it to 27 members spanning reporters, editors and video journalists. The news organization reported a 40% increase in readership of its technology vertical in 2020, spurring the additions. According to the Post, coverage of the government's pending regulations of the tech industry...
Throughout Black History Month, we're partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today we're featuring a campaign created by Kendell Burton, founder and chief design officer of KB Agency. In his own words, he reflects on a campaign he created for Z...