A year after announcing it would close 125 stores and on the heels of three quarters of losses, Macy's announced a profitable Q4 on Tuesday. Net income for the 13 weeks ended Jan. 30 reached $160 million on net sales of nearly $6.8 billion. While comp-store sales were down by 17%, digital sales grew by...
AMC Networks and Omnicom Media Group have completed what the media company says is the first-ever national linear TV addressable campaign. Late-2020 campaigns for Volkswagen and a second, unnamed brand were involved in AMC Networks' On Addressability partnership with Canoe Ventures. The spots ran nationwide on Comcast and Charter cable systems, which a reach close...
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Jim Belushi Talks 'Stinky Weed' and Following His Passion As...
Key Insights Black History Month 2021 has proven to be disappointing, but what's more disheartening is what it indicates about the months ahead. It's been nine months since the police killings of George Floyd, Breonna Taylor and Ahmaud Arbery sparked a resurgence of the Black Lives Matter movement. Brands tripped over themselves to get into...
The events of 2020 have fundamentally changed everything for marketers. Pivoting was no longer just an option; it was a necessity. But with rapid change also comes rapid innovation. For 2021 and beyond, marketers now play a much more elevated role in shaping the future of the marketing landscape. But don't just take our word...
Twitter permanently suspended a total of 373 accounts from four networks in Armenia, Iran and Russia (two) for violations of its platform manipulation policies and added those networks to its archive of state-linked information operations. Early access to the data revealed Tuesday was shared with the Stanford Internet Observatory. Twitter investigated and removed 35 accounts...
Do the trolls at Popeyes ever take a meal break? No, apparently they do not, especially when any of their competitors dare to enter their hallowed breaded-and-fried chicken space. Last week the target was McDonald's, which had launched a limited-release "exclusive" product preview for its new crispy chicken sandwich. Popeyes responded by buying up 50...
Facebook is testing new tools aimed at preventing people from sharing content that victimizes children, as well as improvements to its detection and reporting tools. People on the flagship Facebook application who search for terms associated with child exploitation will see a popup that warns them of the consequences of viewing illegal content and suggests...
PubMatic, a supply-side platform, posted record high annual revenue of $148.7 million as its Q4 returns jumped 64% year-over-year. Top Line New to the public markets, PubMatic is enjoying the highs that its fellow ad-tech companies have been seeing. The Trade Desk and LiveRamp recently reported 48% and 17% growth in quarterly revenues, respectively. PubMatic's...
The fact that McBride Sisters Collection, a wine company founded in 2005, has achieved success is unlikely for a few reasons. First, new businesses often fail. Second, co-founders Robin McBride and Andr?a McBride John are women of color operating in an industry traditionally controlled by people who don't look like them. Third, the sisters grew...