Certain things in the brand world are not supposed to be touched, altered or messed with in any way. One of the holy grails is packaging. There are exceptions, but could you imagine picking up something from Target and not seeing that bold bullseye on the bag? And it would seem peculiar getting that (very)...
The Clubhouse application allows users to select their interests by choosing topics from a wide variety of categories, such as "Life," "Wellness" and "Entertainment." When you set your interests, Clubhouse will be able to personalize your app experience based on your choices (other users won't be able to see the interests you've selected). If you...
Twitter discussed two upcoming features at its Analyst Day Thursday: Super Follows, a way for creators and publishers to monetize premium content; and Communities, aimed at enabling users of the social network to hone in on specific interests. The company did not offer a timetable on the debut of either feature. Product lead Kayvon Beykpour...
Ikea is turning decluttering into a game with a new augmented reality "escape room" on Snapchat that tasks users with organizing items with the furniture giant's products. The entire experience takes place in a miniature model of a bedroom that can be superimposed on a tabletop, floor or other flat surface through a smartphone camera....
As part of a broad organizational restructuring aimed at improving marketing coordination across its brands, Hyundai Motor Company has named a new global chief marketing officer, effective this month. Top line The South Korean automaker promoted Thomas Schemera, former evp and head of product division, to CMO and head of its customer service division. He's...
Otello has agreed to sell its mobile advertising unit AdColony to Digital Turbine in an estimated $400 million deal. Digital Turbine, a Nasdaq-listed company that specializes in delivering content on Android devices, announced the agreement, brokered by investment bank Luma Partners, earlier this morning. While the transaction was announced as a "total estimated consideration of...
Monolithic change will accompany Apple's App Tracking and Transparency framework when enforcement begins this spring. Ad targeting, measurement, monetization and data will be stripped of their Rosetta Stone, Apple's IDFA--and the app ecosystem eagerly searches for answers on how to drive and calculate ROI with advertising. As competing methodologies take root and begin to battle...
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 'Be Human and Be Fallible': Brands Test the Waters on...
As the demand for action on diversity, equity and inclusion issues increases, retailers' adoption of Black History Month has grown significantly in 2021--although until now, it has admittedly grown at a slow pace overall, considering it was officially recognized in the U.S. in 1976. This year, however, more retail brands are creating campaigns to elevate...
A pandemic Valentine's Day is depressing enough without being rejected by strangers late at night on Clubhouse. Yet, in one "shoot your shot" room, in which users try to win a date on the audio platform, that's exactly what happened. Stepping in to try and mediate the matter, pizza startup Slice saw an opportunity to...
On Dec. 8, 2020, a 90-year-old woman sat in a high-backed chair at the University Hospital in Coventry, U.K., and entered the history books. Her name was Margaret Keenan and, on that chilly Tuesday, she became the first person on the planet to receive a vaccination for Covid-19. Asked for a comment from the BBC,...
The Handmaid's Tale had just begun filming its fourth season last March, when production on the series was shut down for six months due to the pandemic. And when the first three episodes of Season 4 debut April 28 on Hulu, Covid-19's effects will continue to reverberate in the drama. "A ton of things had...
Anderson Cooper and Bill Gates did a taste test on a recent episode of 60 Minutes, with both men giving a thumb's up to a new yogurt that's neither plant- nor animal-based. Which may have caused viewers to ask: If it's not made from milk or grains or nuts, what exactly is that stuff? Short...
While purpose-driven marketing isn't a new term in our industry, it's taken on a significant new meaning in a COVID world. It isn't enough to act on consumer's behalf -- rather brands are shifting towards a more collaborative approach to work alongside consumers to bring about positive change at both individual and community levels. At...
Tombras' new media agency of record assignment represents the Knoxville-based independent agency picking up an account previously held by a major holding company competitor. But for Tombras president Dooley Tombras, the win is also deeply personal. "Cancer has afflicted so many people in my family, including my dad who is the chairman at Tombras and...