Throughout Black History Month, we're partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today, we're spotlighting Xavier Rivera, senior art director at Duncan Channon, and a campaign he worked at a previous agency, PPK. The campaign promoted the "Sea Turtle Sour," a beer...
Given the higher frequency of natural disasters, from storms to wildfires, as well as warming temperatures and the pandemic, the environment and sustainability have been increasingly top of mind for consumers and the brands they choose. Enter haircare brand Prose, whose aim is not only to manufacture its products more sustainably but to customize each...
Few marketing tactics have become as common in recent years as the limited, "exclusive" product drop inspired by quickly snatched-up collaborations from brands like Supreme. Today, McDonald's became the most recent brand to go the limited-release route with its Chkn Drop, which offered access to its new crispy chicken sandwich a day before public release....
Vermont is known for a few things--and all of them seem quaint and a little bit hippy-ish, down to Bernie Sanders' stylish mittens. But it's also home to almost 40 B Corp Certified companies, including major household names like Ben & Jerry's, Burton and Seventh Generation. Purpose-led agency KSV is part of that impressive mix....
Twitter responded to the recent increase in attacks against Asian communities by sharing ways for people to engage in allyship both on and off its platform. Program manager II, inclusion and diversity Marium R. Qureshi and program manager, global strategy and innovation Po On Yeung wrote in a blog post, "As anti-Asian racism and xenophobia...
In a blog post coinciding with its Q4 earnings announcement, Walmart said it will raise the minimum wage for 425,000 employees in its digital and stocking departments to between $13 and $19 per hour "based on the store's location and market." Top line While a spokesperson noted the average wage for Walmart's hourly workers will...
Omnicom's organic revenue fell during the fourth quarter of 2020, marking its third drop in a row due to the effects of Covid-19. Even so, it expects things to start looking up this year. The holding company, which owns agencies including BBDO, DDB and OMD, saw its organic revenue decrease 9.6% during the fourth quarter....
King's Hawaiian is partnering with food personality Guy Fieri for the next year, showcasing the baker's products as an "essential part of every sandwich." Top line This is King's first cross-media marketing effort with a celebrity spokesperson at the center. The 70-year-old brand hopes to generate awareness of its sliced bread, mini sub rolls, hamburger...
After George Floyd's death last year, America faced a racial reckoning that resulted in brands making pledges to diversify management and the creators behind the products on their shelves. To elevate a new generation of diverse business owners, Lowe's created its first virtual pitch program, Making It ... With Lowe's. The program offers diverse entrepreneurs...
When people hear the words "organic" and "sustainable" applied to items such as cleaning supplies and personal care products, there's a tendency to assume that also means they're both expensive and inferior in quality. Grove Collaborative, a company that delivers a range of natural household goods to customers' doors, is working to change this perception....
While other digitally native brands may have pioneered the buy-one-give-one model in which an item is donated to those in need for every item sold, it was Bombas that figured out how to create a profitable sustainable company--despite only raising $4 million in capital. The sock brand recently expanded into underwear, given it's the second...
YouTube's biggest scripted series ever, the Karate Kid spinoff series Cobra Kai, has since become a breakout hit on Netflix after YouTube waved goodbye to the show last year. But YouTube Originals programming chief Susanne Daniels isn't sweating the loss of her highest profile show. At the Television Critics Association's virtual winter press tour Wednesday,...
When Peacock debuted nationally last July, it was only able to offer up a modest lineup of nine originals after Covid-19 production delays limited the new service's inaugural slate. But heading into spring, the streamer is finally serving up some more of the original series that NBCUniversal first announced when it unveiled plans for Peacock...
Popeyes has stood out in the marketing landscape in the last two years. From fried chicken sandwiches to joining the 2021 stock phenomenon, and decorating their New Orleans restaurants like Mardi Gras floats, Bruno Cardinali, Chief Marketing Officer of North America, has kept a close eye on pop-culture and successfully positioned Popeyes in the middle...
Shorts, YouTube's answer to TikTok and Instagram Reels, will be coming to the U.S. in beta form in the coming weeks. The Google-owned video site began beta-testing Shorts in India last December, and chief product officer Neal Mohan said in a blog post that the number of Indian channels using Shorts has more than tripled,...