It's been a little more than a year since Apple made the unusual decision to debut streaming service Apple TV+ with only original programming, instead of licensing content from other media companies to build out a large library for viewers. Heading into 2021, Apple is growing its content coffers even more considerably, adding several new...
Big-box Walmart's retail warehouse division Sam's Club appointed WPP's VMLY&R as its first agency of record following a review conducted in partnership with search consultancy Select Resources International (SRI). The appointment of Sam's Club first agency of record marks a consolidation for the brand, which previously worked with a variety of agency partners across different...
While one may be tired of hearing the word "pivot" in the marketing world, small businesses don't necessarily have a choice. Vistaprint is one of the brands that have long been a companion to small businesses (think business cards and other marketing products) and have made a home playing it relatively straight, using mostly direct-response...
Promotions are afoot at Fallon, the Minneapolis-based agency owned by Publicis Groupe that, in recent years at least, has become best-known for Arby's ongoing "We Have The Meats" campaign. Kara Buckner, who joined the agency in 2019 as chief strategy officer and managing director, is taking on the role of president. According to the agency,...
Key Insights Independent digital marketing agency Brainlabs hired Jeremy Cornfeldt, formerly U.S. CEO for Dentsu agency iProspect, to lead its U.S. operations as chief executive for the region--the latest in a series of executive hires from major holding company agencies for Brainlabs over the course of the past year. In the new role, Cornfeldt will...
Theresa McLaughlin has been named the new CMO of Boston-based financial services firm State Street. McLaughlin replaces Hannah Grove, who retired at the end of 2020. She joins the company from TD Bank Group, which has already promoted Betsey Chung to global CMO. Top Line During her eight years at TD Bank Group, McLaughlin led...
Throughout Black History Month, we're partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today we're spotlighting Castro Desroches, creative director at Translation, and a campaign he worked on last year for Beats by Dre called "You Love Me." The campaign came about following...
Maryland Democrats really wants to tax Big Tech. A supermajority in the state's legislature overrode Republican Governor Larry Hogan's veto last week and enacted a first-in-the-nation tax on digital advertising, a market dominated by the most powerful companies in tech: namely, Google, Facebook and Amazon, who, critics say, have historically not paid enough in taxes....
Each Discord user has a username that is split into two parts: a regular username that can be changed at any time, and a tag that can't be changed unless they're a Discord Nitro subscriber. Our guide will show you how to change your username within the Discord mobile application. Note: These screenshots were captured...
Ed Helms' advocacy goes back to his earlier days growing up in Georgia. His father was a beloved attorney with a deep sense of justice and active in progressive politics in the state, including lending support for former President Jimmy Carter and former Atlanta Mayor Andrew Young. Other building blocks for Helms include attending liberal...
Two hundred and forty-three--that's the number of soda bottles that appeared in Mountain Dew's Super Bowl commercial this year. More than 500 people guessed the correct amount on Twitter, but because Ryan D. from Rochester, N.Y., guessed it first, he won the grand prize of $1 million, the beverage brand announced on Feb. 17. Mountain...
Moves from Google and Facebook this week have publishers fretting as regulators globally keep a close eye on Australia's pending media law. Google and Facebook took opposite approaches to the proposed News Media Bargaining Code, which requires platforms to negotiate payment with publishers for displaying snippets of their content. Google's decision to strike multimillion-dollar deals...
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Popeyes Trolled McDonald's Chicken Sandwich Launch Site by Buying Up...
To ride the streaming wave, Vizio propped up a small ad sales team of about a half dozen employees in late 2019. After a reorganization and further investments in areas such as programming for Vizio's ad-supported streaming service, WatchFree, the company's platform unit now stands at nearly 70 employees. Now, Vizio has introduced a product,...
It seems like another era now, but it was only a year and a half ago that Popeyes made national news with its public feud against Chick-fil-A over which had the better chicken sandwich. The merits of thick pickle slices and crispy batter aside, this war quickly took on socio-political implications. Critics pointing out that...