Should people have the right to sue social media platforms for content posted by other users? A majority of the 4,623 U.S. adults who responded to a recent survey by think tank Pew Research Center believe the answer is no. Pew said 56% of respondents feel that people should not be able to sue social...
In a world where companies can partner with agencies to forge influencer relationships, does it make sense to reach out via personal DMs, company DMs and make twice-monthly trips to LA? For Uber and Postmates' global head of entertainment and cultural marketing Ben Trinh, it was not only sensible, but it led to better results...
On July 1 2020, Russia voted to make a change to its constitution that would state that marriage could only take place between a man and a woman. Ahead of that one-year anniversary, an anti-homophobia film has been released, featuring two men dancing the same dance alone and in separate apartments--a metaphor for their relationship....
TikTok has been collaborating with the World Wide Web Foundation throughout the past year on better understanding the experiences women have online and ways to make them feel safer. Director of policy for TikTok U.S. Tara Wadhwa said in a blog post Thursday that the video creation platform committed to address two priorities along these...
Last June, members of the advocacy group Three's a Crowd (TAC) sought to actionably reduce systemic racism and create equity in advertising with the "In for 13" initiative, a three-year promise to increase the percentage of Black leaders to 13%, representative of the U.S. population. One year later the LA-based Black creative community is sharing...
Supply-side platform Magnite has bought ad serving company SpringServe for $31 million as part of its continued push into connected TV advertising. Top line SpotX invested $2 million in SpringServe in July 2020. Then in February of this year, Magnite announced it would buy SpotX for $1.17 billion, leaving the future of the ad serving...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Jim Habig of Pinterest encourages marketers to rethink the online shopping experience they provide. Below, in his own words, he builds his vision of the future from the tried-and-true. You'd...
What started out as 15 seconds and evolved to 60 seconds can now be triple that length. TikTok said Thursday that a select group of creators around the world has been experimenting with longer-form videos of up to three minutes in length, and it will roll out the option to all users in the coming...
When brands release Fourth of July campaigns, they usually choose to honor cliches: the hot dog grilling, the excessive beer drinking and the neighborhood fireworks show. But Away, an online retail company and travel brand, is swapping red, white and blue marketing with a black and white message: if you want to be a better...
Accenture Interactive promoted its European president just over a year ago, and other than his first day, he's spent almost all his time in the role working through lockdown. While the top leadership role might be new for Massimo "Max" Morielli, it comes after two-and-a-half decades at the consultancy--and as Accenture Interactive is making big...
Fashion retailer Gap will close its 81 stores across the U.K. and Ireland and become entirely ecommerce-focused across the area, following a strategic review of its operations across Europe last year. As the business seeks to find "more cost-effective ways" of operating in Europe, it has also been exploring partnerships and acquisitions in France and...
Last week, several top ViacomCBS executives--including Chris McCarthy, Brian Robbins and George Cheeks--were promoted as part of a broad restructuring and expansion of the executive team overseeing Paramount+'s programming strategy. Just eight days later, those three have received even bigger promotions--and given global CEO responsibilities--in yet another ViacomCBS reorganization, this one aimed at simplifying the...
Pinterest updated its ad policies effective Thursday (July 1) to prohibit ads containing weight loss language and imagery from its platform. The platform said in a blog post Thursday that people are facing the dual challenges of emerging from the pandemic and heading into the summer, adding that the National Eating Disorders Association reported a...