Online grocery sales saw huge spikes during the pandemic as consumers looked to cut out potential exposure points to Covid-19, accelerating adoption of some pre-pandemic ecommerce innovations. As we move out of the pandemic economy and more people shop in stores, innovation in delivery of food and essentials marches on--and in some cases, that means...
What's colder than the Rockies? Tampa Bay. Well, its ice rink maybe. The city's hockey team, the Tampa Bay Lightning, just won its second consecutive NHL championship, and to celebrate, Coors Light--the official beer of the Lightning--is concocting a beer made with actual ice from the Stanley Cup Final. Coors Light Champions Ice is made...
The synergy was almost too good when Data Robot's Chief AI Evangelist Ben Taylor and BEN Group's CEO Ricky Ray Butler gathered for their joint Social Media Week session, "Is Automation Possible in Influencer Marketing?" Taylor identifies as a technologist who pivoted to the world of marketing, while noting that Butler's experience in that field...
Episode two of Adweek's newest series, The Most Powerful Women in Sports features Tampa Bay Buccaneers' assistant defensive line coach Lori Locust, who's entering her third season with the Bucs. Locust was thrust into the spotlight in 2021 when she and the Bucs' assistant strength and conditioning coach made history by becoming the first female...
Since late 2018, the private equity firm North Equity has been on a buying spree, methodically acquiring more than a dozen distressed publications in an attempt to build a lucrative media empire by investing in promising, if downtrodden properties. This week, the budding conglomerate added another publisher to its stable, the formerly defunct Mel Magazine,...
On July 1, NCAA athletes were able to strike brand deals and sponsorships for the first time--a new possibility for athletes after the Supreme Court ruled in June that the NCAA rule can't prohibit student-athletes from profiting off their name, image and likeness (NIL). And for some athletes, that opens the door to a windfall...
Facebook shared its coordinated inauthentic behavior report for June 2021, providing details on eight networks that were removed from its platform, originating in seven countries. The removals last month consisted of 2,784 accounts, 206 Instagram accounts, 2.249 pages and 142 groups. Details follow: Algeria: 130 accounts, 221 pages, 35 groups and 29 Instagram accounts, primarily...
Whalar's CMO Karyn Spencer shared data from their neurological study of influencer content during a joint Social Media Week session with AT&T, "Liberating the Creative Voice: Working Authentically with Influencers and Brands." The first-of-its-kind study revealed that influencer-generated content registered with audiences as 277% more emotionally intense and 77% more memorable. Spencer attributes that spike...