For those on the waiting list for a liver or kidney transplant, the statistics can be grim. Nationwide, only around 20% of those in need will find a living donor. Often, patients are forced to utilize grassroots tactics such as renting out billboard space and crowdfunding to increase their chances, but those options aren't available...
A cascade of dire concerns and questions from small-to-medium sized businesses began flooding American Express Global B2B Marketing evp Clayton Ruebensaal's email around the middle of last March. While the immediate shock to SMBs at the start of the pandemic in the U.S has abated, along with the volume of messages on everything from health...
My/Mochi, an irreverent brand that coined the term "desquishous" and launched an ad called "Tripping Mochi Balls," prides itself on its deliberately wacky marketing. But with its new campaign, the sweet treat's message has turned a corner from silly to seductive. The Los Angeles-based ice cream company is flirting with the concept of food porn,...
Ahead of the Uefa Euro 2020, U.K. telecoms giant BT took the step of commissioning its advertising agency Saatchi & Saatchi to produce a campaign that would highlight its sponsorship of the home nations soccer teams: England, Scotland and Wales. It would also tackle the collective distress that the modern athlete now endures, particularly around...
NBA star Shaquille O'Neal and actor Melissa McCarthy are joining an elite club with just one other member: Samuel L. Jackson. They are the latest to lend their voices and personalities to Amazon's Alexa. In addition to standard voice-enabled content like weather reports and jokes, McCarthy and O'Neal will provide "unique content" like raps and...
Bitmojis on Snapchat can sport the new collection from luxury fashion brand Off-White. The brand's fall and winter 2021 collection debuted at its flagship store on Rue de Castiglione in Paris July 4, and a partnership between Off-White and Snap Inc. will bring 12 total looks for Snapchatters to dress their Bitmojis in across Bitmoji...
It's been quite a 40-year run for the designer Michael Kors and his namesake fashion label, so what better way to celebrate than by tapping fashion icon Naomi Campbell to star in its latest print ads? The campaign, set in New York's theater district, depicts a cast of glamorous women clad in designs from the...
With more Americans than ever now connected to some form of 5G, AT&T is rolling out a slew of new partnerships aimed at showing off the range of entertainment and consumer tech those connections can power. At an event in New York, the telecom unveiled a series of deals with companies like Facebook's augmented reality...
When I meet someone new, I may choose to share personal details about myself and my life in an effort to connect. I may reveal that I live in Toronto; that I love cycling and yoga; that I enjoy spending time on Instagram and LinkedIn. But in all of these instances, I only reveal what...
The Reddit mobile application allows users to save their posts as drafts so tthat hey can continue working on them later on. If you've saved a post as a draft but later decide that you no longer want to post it, our guide will show you how to delete the draft from your profile. Note:...
The customer is always right. But about what, exactly? For some brands there's never been a truer mantra, and they're listening a little harder to get specific answers from the people they serve. This is particularly true for small and direct-to-consumer brands that want to collaborate with their clients. They want to know exactly what...
At this point, Stagwell Media and Indaba Capital Management should just battle it out via pay-per-view. Once again the two sides are fighting over the proposed combination of Stagwell's operating business with MDC Partners, with each side entrenched in its own stance. One of MDC Partners Inc.'s largest shareholders, Indaba has been opposed to the...
The Reddit mobile application allows users to save their posts as drafts so that if they're interrupted in the middle of creating a post, they don't have to start the post again from scratch when they return to the app later on. Once you save a post as a draft in the Reddit app, our...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Intersection's Esther Raphael describes the role of OOH advertising in reaching city dwellers throughout and after the pandemic. Below, she exemplifies the initiatives that met consumers every step of the...
Everyone loves soapy bubbles, and while a cloud of them moving slowly down a New York street to engulf the public should be a moment from a horror movie, in this ad it prompts joy and celebration. The campaign in question is designed to promote laundry, home cleaning and personal care product company Method and...
Netflix's teen slasher trilogy Fear Street is terrifying--and the unusual way the horror films have been released on the streamer is helping them get scary good numbers. Since the first film in the three-part movie event was released on July 2, the installments have been fixtures on Netflix's Top 10 lists, which it releases daily...
Oscar Mayer, diving into the hot-dog-to-bun-parity discussion that's blown up recently, isn't offering to sell its hot dogs in packages of eight instead of 10 so they match the number of buns in a conventional bag. But the heritage brand is saying it will launch a limited-edition package containing two buns so that consumers can...
Facebook took steps to put some cracks in Iran-based hacker group Tortoiseshell. Director of threat disruption David Agranovich and head of cyber espionage investigations Mike Dvilyanski said in a Newsroom post Thursday that the group had previously focused on the information technology industry in the Middle East, but it had been expanding its malicious activity...