Spurred by a year in which consumers became obsessed with health, the wellness revolution is moving at warp speed. Consumers are finding solace in new fitness and health products that amplify their personal journeys. Christopher Gavigan, founder and CEO of CBD wellness brand Prima, joined Adweek's Elevate: Future of Shopping event to discuss the pandemic's...
CBS has set premiere dates for its franchise-heavy fall lineup, which will see a lengthier rollout than usual from the network. In a break from tradition, the broadcaster--which usually debuts almost its entire lineup during Premiere Week, the first full week of the new TV season in September--will instead lengthen its rollout into mid-October. The...
Is there a better time than National Ice Cream Month to sample the new Creature Creations Into the Sea lineup from Baskin-Robbins while listening to some reimagined yacht rock classics? The ice cream chain teamed up with DJ Ian Asher, who has more than 4.5 million followers on TikTok, to put a modern spin on...
It's rare that a rapidly growing app would publicly encourage users to delete their profiles. Even so, Hinge, the fastest-growing dating app in the U.S., is reminding singles in a new series of ads that no longer needing its dating app is something to be celebrated--in fact, that's kind of the point. Top line Hinge's...
Whether trying on virtual sunglasses over Instagram or touching up appearances on a Zoom call, people have by and large grown more comfortable with augmented reality tech during the pandemic. That newfound familiarity could pose opportunities for an ad format not always associated with gripping engagement: mobile advertising. A recent survey from Swedish telecom company...
With the Olympics kicking off later this month, Nike has extended its "Play New" campaign to focus on the ambitions of the next generation of athletes and inspire a new generation to participate in sport. Created by Wieden + Kennedy, the ongoing campaign began in May in a bid to encourage people to try new...
Straight talk about bodily functions is common these days, even in so-called polite circles, though advertising still sometimes hides behind vague metaphors and sight gags for all-demo-friendly messages. But a brand called Garden of Life ran into an unexpected obstruction (pun intended) in launching a campaign for its probiotics: Women apparently can't say the word...
After a yearlong delay, questions still remain about how the 2020 Summer Olympics in Tokyo can proceed amid the ongoing Covid-19 outbreak. The decision to ban all spectators and Japan's state of emergency have cast a shadow over the global sporting event. Despite this, the Olympics aren't short of sponsors and brands (both official and...
Consumers want to get back to browsing in stores again, and Nordstrom is expanding its options to attract younger shoppers. The retail giant signed a deal with online fashion company ASOS, which it hopes will drive excitement and bolster sales after the pandemic. Top line The resulting shared ownership model means ASOS will retain operational...
CBS has tapped one of its sitcom stars to host the 73rd Emmy Awards, airing on its network this year. Cedric the Entertainer will host this year's ceremony, which will also feature a "limited" live audience after 2020's remotely produced event. The Emmys will air Sunday, Sept. 19 on CBS and Paramount+. Top line The...