Last year, the 2020 Olympics were meant to help launch NBC's new streaming platform, Peacock, but instead, sat the year out due to COVID. For an Olympics originally destined to be tied to a streaming service in an on-demand world, it seems stuck in a prime-time linear TV world, a category that has been on...
One of Fox News Channel's biggest advertisers, MyPillow, said it will pull its ads from the network in retaliation for Fox News' refusal to run a new spot tied to unproven claims of fraud in the 2020 presidential election. MyPillow CEO Mike Lindell told the Wall Street Journal that he has informed his buyer to...
Facing the threat of climate change, it may be tempting to imagine a better life in a distant galaxy. That is why one French organization wants to bring people back down to earth and renew the fight for our home planet. INRAE, France's National Research Institute for Agriculture, Food and Environment that launched in 2020,...
Two major grocery shopping habits became more completely ingrained among consumers over the past year: online food delivery and a desire to promote sustainability. With those twin desires in mind, Misfits Market and Imperfect Foods have separately created a market for "ugly" food with their subscription boxes of discounted organic produce. Both online grocers evangelize...
This year's Cannes Lions have been handed out, albeit in a more understated way than the typical hoopla generated by thousands lubricated by ros? on the Croisette. As we gradually move towards a return to some semblance of normal, will we do it with wisdom accrued from lessons learned? One place to look is the...
It's been called The Great Poultry Crisis of 2021, with the American food industry blaming everything from underperforming roosters to inclement weather for an ongoing chicken shortage this summer. Alpha Foods, a major player in the plant-based protein space, has coined its own term, "chickenflation," and has offered a solution for consumers who want to...
If a marketing stunt catches the zeitgeist and engages consumers, it's usually considered an unqualified hit. And if it playfully trolls a competitor? Even better. So what if the activation gets slapped with a cease and desist letter, and attorneys threaten to take legal action on behalf of the trolled brand? Now that's promotional gold....
Increasing pressure for businesses to adapt as consumer preferences evolve has brought an unparalleled acceleration of customer experience. From omnichannel shopping to contactless pickup, personalization is more important than ever in the customer journey. As life slowly gets back to normal, marketers must take what they learned in the last 18 months to decide how...
Ecommerce giant Amazon revealed at the close of trading today that net sales for the second quarter increased 27% year over year to about $113 billion from nearly $89 billion, while net income grew to $7.8 billion from $5.2 billion. Top line Though the technology conglomerate continued its growth trajectory during its most recent fiscal...
Infomercial king Ron Popeil, who turned kitchen gadgets into billion-dollar brands and paved the way for the modern direct-response business, died Wednesday in Los Angeles. He was 86. Popeil, a natural showman who started hawking his father's inventions at flea markets as a teen, was the driving force behind products like Mr. Microphone, the Pocket...
Pinterest's revenue more than doubled year-over-year in the second quarter, reaching $613.2 million, up 125% from $272.5 million in the same period of 2020. The company credited the easing of pandemic restrictions globally, as well as increased adoption of its measurement solutions by large advertisers, noting that spending by mid-market and managed small advertisers also...
When Cathy Hackl's son wanted to change up his look before a friend's birthday party, he wasn't looking for his mom to buy him a T-shirt. Instead, he needed money for a new avatar--the celebration would be taking place on Roblox, an online gaming platform, and there was no way he was showing up wearing...