Facebook CEO Mark Zuckerberg said in a post Wednesday that Facebook and Instagram will invest more than $1 billion in creators through the end of 2022, and the social network provided more details on those commitments. Facebook said that in addition to building out its suite of creative and monetization tools for creators, the investment...
The executive vice president of marketing at Fox Entertainment is getting a promotion, and it comes with marketing oversight of Fox's ad-supported streaming platform Tubi. Top line Darren Schillace, a longtime entertainment marketing executive who joined Fox in 2017, has been promoted to president of marketing across all of Fox Entertainment, CEO Charlie Collier said...
Interest in women's sports has seen explosive growth in the last several years, and leaders in the space believe the momentum is only just beginning. "I think we're at an inflection point," Lisa Baird, commissioner of the National Women's Soccer League, said during a panel at Adweek's Women's Trailblazers event. "With our message about the...
Amazon's Build It program, which debuted in February to test the waters of product development with a trio of potential connected devices, is putting a decidedly chic twist on its smart speaker. Top line This time around, the ecommerce platform is partnering with fashion designer Diane von Furstenberg to potentially produce limited edition designs for...
Following England's loss to Italy on penalties on Sunday during the final of the UEFA Euro 2020 Championships, the three England players who missed their kicks--Marcus Rashford, Bukayo Saka and Jadon Sancho--were met with an onslaught of racist abuse on social media, leading to government condemnation and arrests. In response, the country's advertising leaders have...
Twitter Fleets: Born Nov. 17, 2020; died Aug. 3, 2021. The social network said Wednesday that its Snapchat-like disappearing tweets will disappear altogether Aug. 3, citing a lack of interest by users. Twitter product lead Kayvon Beykpour explained in a tweet Wednesday, "We're winding down Fleets. We weren't seeing the impact we'd like to see...
We all know the feeling: reaching for a secret stash of sweets after a particularly stressful day, only to find that it's been discovered, the treats demolished, thanks to some thieving roommate, sibling, parent or kid. Top line To help hardworking parents combat this phenomenon when it comes to their sneaky offspring, Oreo created new...
Invite-only social audio application Clubhouse is getting into the direct message game with Wednesday's introduction of Backchannel for Android and iOS users worldwide. Clubhouse said the ability to DM has been one of the most requested features by its community. Backchannel offers both one-on-one and group chat, along with an optional second inbox for message...
Retail giant Walmart is extending a partnership with Symbotic, a tech company that builds robotics-based automation systems, to implement that technology in 25 of its 42 regional distribution centers. The goal is to "fundamentally alter how products get to stores." Top line According to a blog post, Symbotic's algorithm helps sort, store, retrieve and pack...
Membership warehouse Sam's Club is piloting a new program in its app called Scan and Ship to help members arrange for delivery of some of the bulky items they buy in store. Top line Members simply scan eligible products, which include playsets, patio furniture, mattresses, large TVs and grills, to arrange for delivery within about...