It's happened to the best of us: scrolling through Instagram, TikTok, or Pinterest without any specific aim that ends in a purchase we didn't expect to make. For Leah Logan, vice president of social commerce at Inmar Intelligence, that's how she knows the platforms--and the influencers rising in prominence across them--are doing their job. "People...
Facebook, UNESCO and the World Jewish Congress said Thursday that Facebook's Holocaust education initiative has been extended to 12 languages. The social network introduced a prompt for English-language users on International Holocaust Remembrance Day Jan. 27, encouraging anyone searching for terms associated with the Holocaust or Holocaust denial to seek credible information on the topic...
Last month, the e-commerce platform Verishop, which sells everything from clothing to electronics to cookware, debuted a livestream shopping tool. The feature allows influencers, professionals and industry experts to share tips, answer questions and help viewers discover new products. Cate Khan, co-founder and chief strategy officer of Verishop, explained the element that gives today's live-shopping...
GLASGOW, Scotland--The power of television has been underlined during the global pandemic, not least in how its advertising can build brands and support local economies to return to growth. Add some new tech-savvy leadership amid that moment, and you might have the kind of success seen by Scottish broadcaster STV. The network has seen dramatic...
To continue our guest-hosted series of CMO Moves, Kate Gunning, CMO of IEX sits down with Nathaniel Ru, Co-Founder and Chief Brand Officer of Sweetgreen to discuss healthy fast food at scale and their love for summer salads. It all started in college for Nathaniel Ru where he met his business partner Jonathan Neman on...
Kraft Heinz teamed up with food and drink social publisher Twisted and cooking application Whisk to help break in the recently introduced TikTok Jump feature in the U.S. The video creation platform rolled out TikTok Jump last month as a way for creators to incorporate mini-programs and services from third-party providers into their videos, with...
Even before the pandemic forced more of our day-to-day lives online, people were becoming more conscious of the use of their data. In addition to this, more critical voices are calling it an unnecessary intrusion that offers people little value in return. That suspicion is at least partially the result of widespread confusion. A Pew...