Last year, many brands made shows of general support to Black Lives Matter in the wake of worldwide protests against police brutality and violence in the U.S. For Doritos, this meant participating in a then-new campaign titled #AmplifyBlackVoices, which saw the brand release a video by Luke James alongside donating $650,000 in the advertising space...
Three is one of the largest mobile networks in the U.K., but for years it has sought a seat at the adults' table. Its new brand campaign, launching today during the UEFA Euro 2020 tournament, is all about coming of age-which is fitting, since the network turned 18 this year. Three's goal is to position...
The G7 summit left us with plenty of ambitious statements and promises on climate change from world leaders but little in the way of funding campaigners say they need to support developing countries dealing with the climate emergencies. And despite the focus on climate action during the summit, the U.K. contingent arguably provided some very...
It shouldn't have had a chance at winning. That's not a judgment call against "Eternal Pregnancy." It's just a logistical fact. The 2-minute spot from Belgium had been cut in one of the earliest rounds of review by the Cannes Lions Film jurors, many of who never even saw it before it was sliced from...
Winning any trophy at Cannes Lions can set your career or your agency on a dramatic new path, but the creative festival's most coveted honor is the Grand Prix. This year--an admittedly odd one as juries deliberated virtually and considered two years of work after the festival was canceled in 2020--32 campaigns took home Grand...
"[The biggest misconception about troublemaking is] that trouble making is bad. The world that we live in was built by troublemakers. People who pictured what we don't currently have, who had the audacity to imagine things that didn't exist." Writer and podcaster Luvvi Ajayi Jones has claimed a new title with pride in the last...