Accessing a CDP (Customer Data Platform) is a must if an organization is serious about individualized targeting and personalization. Modern marketing is about "gently nudging customers towards product and services that may interest them," not about "bluntly pushing products and services that marketers want to sell." That means, the first step towards intelligent targeting and...
As part of the CMO Reboot Playbook: The Elevated Role of Marketing, Pam Kaufman, President of Global Consumer Products for ViacomCBS, shares her play on embracing a new way of thinking to overcome drastically shifting marketplace changes while also meeting customer's ever-changing expectations. Check out more plays from top CMOs and brand leaders here. THE...
Starting next week, Amazon customers who own certain small smart devices will be automatically added to a new network the ecommerce giant is launching to extend the range of wireless networks beyond the strict boundaries of the home and into, say, a yard or sidewalk. The new program, called Amazon Sidewalk, will do this by...
TikTok banned political ads from its platform in October 2019, saying at the time that they did not fit with the experience provided by its platform, but there are ways around that ban, and they are being exploited, according to a new report from Mozilla. Researchers from Mozilla tapped TikTok's application-programming interface and examined posts...
If you ask UrbanStems or Brooklinen, you can't purchase a new set of sheets without buying a matching bouquet of flowers for your bedside table. And while partnerships across seemingly unrelated industries are nothing new--you may remember that pair of Kentucky Fried Chicken-themed Crocs from early 2020--it can be hard to predict what the consumer...
When HBO Max executives said that the service's ad-supported tier HBO Max With Ads--which debuted Wednesday--was going to include the lightest ad load in streaming video, they really weren't kidding. Subscribers watching HBO Max original series like The Flight Attendant on Wednesday evening only saw about 18 seconds of advertising space over the course of...