For the past month, media companies and marketers have talked about quickly upfront talks were progressing this year--and the first broadcaster has now crossed the finish line in its negotiations. The CW has wrapped its upfront talks, becoming the first broadcast network to do so this year, according to a person familiar with negotiations. The...
A new brand called Smarty Plants will take you down a time-sucking rabbit hole of vintage commercials, '80s pop culture, fantasy, music and sci-fi on its colorful website, which is decorated with digital UFOs. And through its packaging, it promises "free knowledge" to anyone who scans a QR code. The "Get Smarty Plants" Instagram feed...
After years of complaints about shortcomings in TV audience measurement options and Nielsen's recent rating miscalculation, major media companies are starting to take matters into their own hands. Kelly Abcarian, evp of measurement and impact for advertising and partnerships at NBCUniversal, and John Halley, chief operating officer of advertising and revenue and evp of advanced...
Attention has never been more expensive for brands to buy, growing by nine-fold over the past 20 years. Meanwhile, ads have never been easier to avoid, with the continued rise of ad-free subscription services and roughly 70 million people in the U.S. using ad blockers last year. Traditional TV is also having its shakiest year...
Netflix's French-language thriller Lupin isn't just a heart-pounding heist series. Look closely enough, and you'll see that underneath all of the twists and turns, it is a perfect representation of Netflix's global content ambitions. "The show was not a watered-down French show--it's a very French show," Netflix chief content officer and co-CEO Ted Sarandos said...
After technological advancements, a global pandemic and a major ratings miscalculation by Nielsen, TV consumption and viewership are evolving at record speeds. At Adweek's Elevate TV and Video Measurement event, Sean Cunningham, chief executive officer of VAB, laid out a few basic principles for marketers to start preparing for the future of TV. Demand transparency...
After a two-year negotiation with French competition watchdog Autorit? de la concurrence, Google pledged to make changes to part of its ad-tech stack Google Ad Manager in order to level the playing field. It's a move that, to some, looks like an admission of wrongdoing. And while this will likely set off a wave of...
When the pandemic forced most museums to close their doors over the last year, many increased their efforts to meet patrons in the digital realm via virtual learning centers and online gallery tours. For the S?o Paulo Museum of Modern Art (MAM), this meant teaming up with the influential game Minecraft to create new avenues...
The already complicated task of video measurement became even more complex as the pandemic escalated how and where audiences watch, consume and share video. The challenge for marketers, then, is planning and evaluating how to buy time and place ads. During Adweek's Elevate TV and Video Measurement event, Bill Livek, CEO and executive vice chairman...